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I started using this myself awhile back (although this is former BuzzFeed editor Kayla Suazo’s lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like “OKAY, REFLECTION, YOU GOT THIS” before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.
Promising review: “This was an amazing purchase. I bought it because I wanted to try a new concealer for my dark circles. This product hides better than any other concealer AND it’s easier to apply. I like how I don’t even need to get my finger messy. It also doesn’t look cakey and blends in easily. BUT, the very unexpected BEST thing about this product, is that it has diminished the fine lines under my eye. I am in my mid-30s, and have been using various under eye creams for a few years. I am currently using one that works great. So I didn’t expect this to make a difference, but after a couple weeks of use, I noticed my eyes look even better. I really don’t get how this made more of a difference than all the expensive eye creams I’ve tried, but it has.” —R. Weaver
Check out BuzzFeed’s full review of Maybelline’s Instant Age Rewind Concealer for more deets.
Get it from Amazon for $8.80 (available in 18 shades).