Camille Perry and Holly Wright, cocreative directors of Tove, evolved their quiet luxury proposition, showing new fabrics, color and prints in the marble interiors of Senate House at the University of London.
Models walked across the marble floors wearing beige silk dresses and maxi skirts, and blazers that were slightly pinched at the waist. The clothes were light and breezy, and included an orange maxi skirt with a kite-like effect; and sheer crystal overlays that had sex appeal.
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“We just wanted to focus and drill it down with lots of fluidity, tons of texture. The palette always derives from natural resources,” said Perry, adding that she and Wright want to design clothing with longevity.
The brand also introduced two new categories, handbags and jewelry, which have the same quiet, elegant look as the clothing.
Slouchy totes in beige or black pebble grained leather were made in Italy, and decorated with charms from the jewelry collection, which also included statement gold cuffs and pendant necklaces, bold round earrings.
The jewelry added a toughness to the vaporous fabrics.
“It’s really important that the jewelry collection becomes a signature. We just want to lean into it season after season. It’s not going to be constantly refreshed,” said Wright.
Launch Gallery: Tove Spring 2025 Ready-to-Wear Collection
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