China Glaze was available in the drug channel first, and now can be found at Ulta Beauty, Rite Aid, CVS, and Sally Beauty.
Carri said they use social media to educate, inspire, and connect. “Feedback and comments from customers are key. Through those conversations, we realized we needed more colors. We’re all ears!”
[Related: New Product Launches]
Speaking to the inspiration for the twice-yearly new color introductions, Carri mentioned nature, social media and influencers, even driving on the freeway – seeing the colors of cars. “You can find inspiration everywhere. A drink from the coffee shop can be inspiration.”
In addition to the company’s exploration of loyalty and rewards programs for the future, Carri and her team are planning to focus on creating collections during 2025. “There’s a lot in the works and more to come in the future. We’re always looking to expand into more channels.”
Megan Moyer is a 20-year retail industry veteran and HRG’s corporate marketing manager. HRG is in the details of retail, working with product manufacturers, distributors, retailers, technology partners, and other industry organizations to provide data & analysis, shopper experience, brand development, fixture coordination, and retail communications solutions. HRG creates retail planograms that incorporate fixture componentry, for China Glaze. HRG reviews new health, beauty, and wellness (HBW) items every month and assesses their potential for longevity in the monthly Products to Watch feature in Drug Store News as well as the annual Future 50 list.
