Hip-Hop’s Flashiest Mens Belt B.B. Simon Partners With DJ Siobhan Bell

Since the late ’80s, B.B. Simon has been synonymous with high-fashion swagger, blending the glamour of Swarovski crystal-encrusted belts with hip-hop’s unapologetic, grunge aesthetic. The brand’s designs have graced the waists of rap icons like Jim Jones, Juelz Santana, and Cam’ron of the famed group The Diplomats. With music videos forecasting trends of the era, these glitzy staples for streetwear enthusiasts have transcended their origins to become cultural touchstones.

Founded in 1987 by Simon Tavassoli, B.B. Simon quickly became a fixture in hip-hop culture. Renowned for its unparalleled craftsmanship and premium materials like Italian leather, European buckles, and Swarovski crystals, the brand set a new standard for statement accessories. Now, B.B. Simon bridges generations and styles by collaborating with DJ Siobhan Bell on an exclusive capsule collection, debuting during ComplexCon 2024.

Siobhan Bell, a dynamic force in both the music and fashion scenes, brings her versatile womenswear-streetwear aesthetic to this collaboration, offering a fresh perspective that expands the brand’s traditional market. Known for seamlessly merging feminine sophistication with edgy street style, Bell’s influence elevates B.B. Simon’s designs into new creative territory.

“It’s true that hip-hop fashion leans toward a male-dominated aesthetic,” Bell notes. “Growing up, I had to figure out how to maintain my femininity while dressing in streetwear. For this collaboration, I focused on creating designs that blur the lines between masculine and feminine. I imagined how these belts would look paired with dresses, not just jeans.”

The Desert Collection, debuting at ComplexCon in Las Vegas, draws inspiration from the raw beauty of the desert. It reimagines B.B. Simon’s signature style with a palette of earthy blacks, browns, and silvery accents, infused with Bell’s innovative touch.

Standout pieces include snakeskin-detailed belts, gemstone embellishments, and bold snake emblems. “The snakeskin represents transformation and growth, tying into my personal journey,” Bell explains. “The gemstones and desert motifs reflect the rugged beauty of the desert while aligning with my love for bold, statement-making designs.” Other highlights include bedazzled sunglasses with dark frames adorned in Swarovski crystals and edgy lighter leashes that combine practicality with luxury, turning everyday essentials into statement pieces.

This collaboration not only celebrates hip-hop’s flashy roots but also introduces a modern, gender-fluid appeal. Bell describes the collection’s maximal aesthetic: “Oversized buckles were softened with intricate detailing, and thinner belt sizes were introduced for more versatility.”

For Bell, an international DJ and trendsetter, partnering with B.B. Simon felt like a natural evolution. “I’ve always admired how B.B. Simon belts have been a part of hip-hop’s history and how they embody confidence and individuality,” she says. “With this collection, we wanted to honor that legacy while bringing in a contemporary edge that speaks to today’s culture.”

Her connection to the brand runs deep, rooted in her UK upbringing and career. “Being from London and DJing between there and New York since 2012, I’ve always had insight into New York’s culture, trends, and fashion,” Bell shares. “I owned two B.B. Simon belts before this collaboration, so working with them feels surreal – it’s such a perfect fit.”

The Desert Collection honors B.B. Simon’s legacy while pushing its creative boundaries. “Collaborating with Simon Tavassoli and the team was seamless,” Bell reveals. “Visiting the factory and seeing the craftsmanship firsthand was inspiring. The authenticity in every design is unmatched. It was an honor to blend my creativity with theirs and bring this collection to life.”

B.B. Simon’s partnership with Siobhan Bell exemplifies hip-hop’s enduring influence on global fashion. By blending bling aesthetics with refined craftsmanship, the Desert Collection stands as a testament to the culture’s ability to innovate and inspire, while paying homage to its roots.

As Bell aptly sums it up: “The perception of femininity in hip-hop fashion is evolving. My collaboration aimed to push this evolution further by designing pieces that reflect both feminine energy and a modern take on streetwear.” Whether you’re drawn to its iconic belts or intrigued by Bell’s fresh vision, one thing is clear: B.B. Simon remains at the forefront of fashion, delivering timeless style with every crystal-encrusted piece.

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