Taylor Swift had a big impact on luxury resale in 2024.
A new study from luxury resale platform Rebag reveals that celebrities and social media have a big impact on consumer behavior in the space.
According to the fifth annual Clair (Comprehensive Luxury Appraisal Index for Resale) Report from Rebag, pop stars Taylor Swift and Charli XCX and the TikTok video-focused social media platform were major influencers on luxury resale during the past year.
Following are highlights from the report’s findings:
Taylor Swift
Reflecting a broader trend of attendees of Taylor Swift’s “Eras” tour being prompted to make purchases related to the concert, several petite, concert-sized designer handbags by Prada, Chanel, and Fendi achieved 100% or higher average value retention in 2024.
Other Swift-linked luxury items, such as the Louis Vuitton Coussin bag, saw dramatic increases in value retention as tracked by Rebag.
Charli XCX
According to Rebag, the “brat green” trend spurred by Charli XCX’s album “Brat” released in June 2024 influenced the value retention of certain “brat green”-hued designer handbags.
“Brat green” features a lime hue that has influenced the value retention of certain designer handbags. Examples include the Bottega Veneta Padded Cassette bag in “brat green,” which saw its value as tracked by the Clair Report climb by 20%, and the Balenciaga Hourglass Top Handle in the same color, which experienced a 17% increase in value during the past year.
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