The campaign launches this week across TV, cinema, OOH, radio and a host of social and digital formats. The remix of the iconic disco track will underpin social, influencer & PR activations.
James Brewer, marketing director at DFS said: “Our What’s Your Thing brand platform continues to drive a more emotional connection with our customers, whilst strengthening our market leading position. Our latest ad, which I’m very excited about, heroes the excitement and joy our customers feel when they find their ‘thing’ during our Winter Sale; a time where we pride ourselves on offering customers new inspiration at fantastic prices.”
Dan Watts, ECD at Pablo said: “When the right sofa starts calling, your booty responds. So go with it. Stop reading this press release, shake on down to DFS, and find your thing at a great price. It’s been great fun seeing DFS and the team inject some surprise and delight into this year’s Winter Sale work. After all, who doesn’t want a bit of booty shaking joy at this time of year, as well as a lovely new sofa?”
Will Wightman, director, Blinkink said: “We wanted to take DFS’s ‘what’s your thing?’ slogan to the next level, pushing each ‘sofa world’ to be as distinct and separate from the others as possible; just like their other amazing commercials have done in the past. Adding this extra mixed media element helped us to make each world feel even more unique and memorable and allowed us to design each world with the sofa right at the heart of it.”
Credits
DFS credits
Marketing Director: James Brewer
Senior Creative Manager: Kim Knowles
Pablo credits
Executive Creative Director: Dan Watts
Creative Group Heads: Will Bingham & Victoria Daltrey
TTL Creative: Jason English-Rees
Art Direction & Design: Cat Williams, Rebecca Slama and Stephen Savory Joint Managing Director: Hannah Penn
Business Director: Alex Worthington
Account Director: Lucy Machin
Senior Account Manager: Madeleine Huxley
Account Executive: Tom Etheridge
Partner and CSO: Mark Sng
Planning Director: Chris Turner
Head of Production: Tom Moxham
Agency Film Producer: Paris Starr
Junior Producer: Nina Stokes
Project Director: Amanda Nixon
Project Manager: Emma Thompson
Agency editor: Phil Small
Production Company
Company: Blinkink
Director: Will Wightman
Executive Producer: Josef Byrne
Head of Production: Alex Halley
Producer: Rebecca Little
Production Assistant: Charlie Herbert
Sound: King Lear
Sound Engineer: Ed Downham
Executive Producer: Suzy MacGregor
Junior Producer: Leo Clayton
Music: Warner Music UK & Sony Publishing UK
Music agent: James Radford
Media agency: EssenceMediacom
PR agencies: Red Consulting
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