For many women, putting on makeup is a daily routine which is meant to accentuate their best features and downplay any facial flaws. However, this would be all for naught if a person does not have an effective skincare routine that keeps their face moisturized, healthy, and blemish free.
HEBE Beauty Skincare hopes to address these concerns by developing its Y.O.U. range of makeup and skincare products which utilizes a combination of ingredients such as Ceramides, Hyaluronic Acid, Centella Asiatica, Coconut Oil, and SPF to deliver nourishment, hydration, and protection to the skin.
Ceramides are lipids that help promote and maintain a healthy skin barrier which helps it remain moisturized over the course of the day. Another potent hydrator is Hyaluronic Acid. This natural substance acts as a lubricant due to its ability to 1,000 times weight in water, giving long-lasting hydration.
Cica or Centella Asiatica is the new superstar ingredient in the skincare industry. The extract from the plant can be used as a skin-hydrator and antioxidant which helps calm troubled skin, enhance skin barrier function, and protect skin from aging. Meanwhile, coconut oil is a natural ingredient that is known for its moisturizing and antimicrobial properties.
“These ingredients serve as the core of the Y.O.U. product range. We wanted to create a lineup that would address the concerns of Southeast Asian women, taking into consideration the type of weather and climate in the countries they live in. Living in a tropical country is different from living in temperate countries and these extend to the climate’s effect on the skin,” Y.O.U. executives said.
The Cloud Touch Complexion Series focuses on a natural look or no-makeup look, using ceramides and Cica grass to keep the skin healthy. The Correcting Concealer Palette is a multi-functional cream concealer which provides two shades of color corrector and two shades of concealer that gives medium to buildable coverage to correct skin’s uneven skin tone while giving much needed nourishment and hydration.
Meanwhile, the Blurring Skin Tint, is a lightweight skincare-infused blurring liquid foundation with SPF 25 that is designed for oily and acne-prone skin that delivers soft-matte finish. It comes in four shades, Shell Ivory, Pink Sand, Rose Vanilla, and Creme Beige that are perfect for light to medium skin tones.
The Gentle Clean! Deep Cleansing Balm uses coconut oil for its hydrating and microbial properties to gently dissolve makeup without stripping off the skin’s natural moisture. It is suitable for oily, acne-prone, and sensitive skin.
Finally, the Simplicity Icy Glow Lip Serum contains skin-caring ingredients such as Vitamin E, Sunflower Seed Oil, and Meadowfoam Seed Oil along with Hyaluronic Acid to give hydrating and plumping benefits, adding fullness and comfort. It can be used as lip moisturizer, lip base & gloss, and lip treatment for naturally healthy-looking lips.
