Designer bag logos are more than just graphics added to products to separate them from competing accessories in the fashion world. Leading handbag brands know the right logo can connect with audiences on a deeper level, symbolizing affluence, elegance, and style.
Since they act as a decorative element on many products, famous bag brand names and logos need to be more than just memorable. The world’s top designers use their emblems to elevate the quality of their products, highlight their position in the marketplace, and increase sales.
If you’ve ever wondered where some of the world’s most recognizable designer bag logos come from, or why they’re so compelling, you’re in the right place.
Today, we’re going to look at some of the most famous bag brand logos in history, to give you a behind-the-scenes insight into the power of effective branding.
An introduction to designer bag logos
The world is full of different purse brand logos, produced by leading fashion designers from Italy, France, the UK, and even the US. Each of the famous bag brand names and logos we’ll cover in this guide has its own unique appeal.
However, if you take a closer look at designer bag logos from around the world, you’ll notice there are some similarities. Like many fashion companies, designer bag brands create their logos with a focus on sending a specific message.
To appeal to a more stylish, affluent audience, these companies rely heavily on elegant, sophisticated designs, often with a minimalistic appeal. Monochromatic logos, monograms, and simplistic designs are common across the accessories space.
These design elements ensure members of the fashion industry can appeal to a wide, global audience. However, the clean lines and components of a designer brand logo are practical too. They ensure fashion houses can easily convey their image on a range of different materials.
The simpler the logo, the more effectively it can stand out on leather goods, tote bags, and different types of fabric.
Famous bag brand names and logos around the world
Many of the most famous bag brand names and logos come from the luxury fashion brand landscape. The majority of the companies we’ll cover below don’t focus exclusively on designer bags, but each fashion house has earned significant attention for its range of accessories.
Let’s take a closer look at some of the logos and names found on the best designer handbags from around the world today.
1. Alexander McQueen
Easily one of the best-known fashion designers from the UK, Alexander McQueen uses a stunning, yet simple logo for his products. The wordmark design, produced in a monochromatic color palette, is creative and sophisticated at the same time.
The exaggerated shapes and curves of the serif letters in the wordmark give the image an elegant appearance. The decision to place the “C” in “McQueen” within the “Q” showcases the innovative personality of the bag brand.
2. Balenciaga
The luxury French bag brand, Balenciaga, has been making waves in the fashion industry since the early 1900s. First launched in 1919, Balenciaga uses two different designs for its logo. The first is a simplistic wordmark, written in bold, block lettering.
The second is a monogram, with two B’s placed back-to-back. The two images join together to highlight the modern, beauty-focused nature of the company. The logos are direct, impactful, and powerful, just like the handbag brand itself.
3. Bottega Veneta
An icon in the world of luxury handbags, Bottega Veneta is a memorable fashion brand from Italy. It first began in 1966, and produces a variety of ready-to-wear handbags, accessories, shoes, and clothing. Like many designer bag logos, the Bottega Veneta symbol is simple.
Stylized in all uppercase letters, the sleek wordmark has short, sharp serifs, and an elegant appearance. Each letter is perfectly balanced, intended to showcase the company’s focus on excellence.
4. Burberry
Another of the most well-known purse brand logos from the UK, Burberry was first launched in 1856, making it one of the oldest companies on this list. Since it was first started by Thomas Burberry, the company has updated its brand image a number of times.
Burberry’s logo today is sleek and stylish, placing at the center of the world of fashion. The company has a modern brand identity, enhanced by its compelling wordmark, featuring short, simple serifs.
5. Bulgari
Bulgari, stylized as “Bvlgari”, is one of the most well-known luxury brands in the world today, producing jewelry, clothing for everyday wear, fragrances, and accessories. The company’s name, which uses the Latin alphabet, is derived from the company’s founder.
Sotirios Voulgaris’ surname translates to mean “Bulgarian” in Greek. Bulgari’s logo is innovative and compelling. Though it looks simple, the wordmark’s use of the letter “V” instead of a “U” makes the handbag logo instantly iconic.
6. Celine
If you’re familiar with French designers, you’re probably aware of the luxury French fashion house, Celine. This brand, first launched in 1945, was created by Celine Vipiana, and named after her. Though the company started out with a complex logo, the image has been simplified over time.
Today, like many famous designer brand logos, Celine’s image features a simple, minimalistic wordmark, in a bold, sans-serif font.
7. Chanel
Speaking of French design house brands, Chanel is one of the most well-known companies in fashion history. Created by Coco Chanel, this company introduced the world to a new take on luxury handbags and accessories during the 1900s.
The logo design of the Chanel brand features two interlocking C’s, a monogram that conveys the classic style of the company. The average Chanel bag usually showcases this monogram as a standalone image, but the brand also uses a simplistic wordmark at times too.
Find out more about the Chanel logo here.
8. Chloé
Interestingly, the Chloé brand isn’t named after its founder, Gaby Aghion. Rather it features a name designed to appeal to a modern female audience. This company has earned significant attention over the years for its moderrn and classic handbags.
The unique style of the fashion brand shows through in the company’s logo, which features a traditional wordmark, in serif font, often presented in a soft, peach color palette.
9. Coomi
One of the most interesting designer bag logos on this list, Coomi is a well-known innovator in the fashion world, best-known for its handbags and jewelry. Like many fashion companies, Coomi conveys its brand identity through a wordmark.
However, unlike other organizations, Coomi ignores the trend of black and white inscriptions, choosing a bright and vibrant orange color for its own brand.
10. Coach
One of the top American designer brands in the fashion landscape, Coach New York is one of the earliest handbag companies to launch in the US. It’s also a company with one of the most interesting logos in the fashion space.
The iconic logo features a horse-drawn carriage, referencing the company’s history in the aristocratic landscape. The Coach emblem also uses a bold wordmark, with thick lines to demonstrate confidence, stability, and power.
11. Christion Dior
Christian Dior produces some of the most popular bags and accessories in the world. Commonly known as “Dior”, the company chose the perfect name in reference to its founder. This company keeps things simple with its logo design, choosing an elegant wordmark.
The serif inscription, depicted in uppercase letters utilizes bold lines and soft curves to show femininity, grace, and strength at the same time. The design works well on a variety of luxury handbags, and other items.
12. Dolce & Gabbana
It’s hard to find anyone in the fashion industry today not familiar with the Dolce & Gabbana brand. The company was first founded by Stefano Gabbana and Domenico Dolce in 1985, and is popular for its wide range of fashion items and accessories.
Though relatively minimalistic, the Dolce & Gabbana logo is powerful and confident. The tiny ampersand between the two names seems to convey the strong connection between the two designers that brought the D&G company together.
13. Fendi
Known around the world for its innovative designs and luxury purses, Fendi is one of the most famous Italian bag brands in the world today. The company was initially launched by Adele and Adoardo Fendi in 1925.
The Fendi logo, which appears on a variety of crossbody bags, and purses, is simple but memorable. The company adorns its luxury bags with a bold wordmark, featuring a sans-serif font to demonstrate power and confidence.
14. Ferragamo
Otherwise known as Salvatore Ferragamo, Ferragamo is a luxury Italian goods company, headquartered in Florence. Its top products are leather goods and footwear, but the brand also dabbles in silk and fashion accessories.
This bag business adopts many of the trends common in the fashion industry, choosing a monochrome color palette and wordmark for its logo. The design is simple, but confident, with bold uppercase letters, and slight serifs on each of the characters.
15. Givenchy
Another excellent example of memorable purse brand logos to come from the French landscape belongs to Givenchy. First created by Hubert De Givenchy in 1952, this company specializes in haut couture and accessories, seen as status symbols by celebrities.
The official logo of the company only features a wordmark, but Givenchy is well-known for its monogram too. The monogram, featuring a set of four G’s, often appears on many of the luxury purses produced by the organization.
16. Gucci
Like many luxury bag brands, Gucci connects with its potential customers through more than just an official logo. The company is named after its founder, Guccio Gucci, and the word “Gucci” also comes from a colloquium for the word “Good”.
Gucci’s official logo is a simple wordmark, with plenty of white space between each of the letters. However, the Gucci monogram, with interlocking G’s often appears on many of the company’s leather handbags and accessories.
Find out more about the Gucci logo here.
17. Hermes
When it comes to listing famous bag brand names and logos, it’s impossible to overlook Hermes. The company, first established in 1837 by Thierry Hermes, was initially responsible for selling horse harnesses to noble families, hence the unique logo.
The Hermes emblem features a horse-drawn cart, similar to the Coach emblem, as well as a bold wordmark, depicted in a blocky serif font. The image draws inspiration from a well-known painting, known as “Le Duc attele”.
18. Jacquemus
One of the younger handbag brands on this list, Jacquemus was only launched in 2009, but it has quickly become one of the biggest bag brands in the world. The company focuses on modern, practical designs, for women of the current era.
The designs created by the company draw heavily on the experiences of founder Simon Porte Jacquemus, who added his own signature style to his logo, with sharp points and bold, confident letters.
19. Kate Spade
An American luxury fashion house founded in 1993 by Andy and Kate Spade, the Kate Spade company is now a subsidiary of the Tapestry Inc brand. This business is well known for its luxury goods and modern designs, often using vibrant colors and patterns.
The Kate Spade logo, however, is relatively simplistic, featuring a wordmark in all lowercase letters. Notably, the company does draw attention to its origins, with the words “New York” printed just beneath the name of the brand.
20. Louis Vuitton
One of the most recognizable luxury bag brands in the world, Louis Vuitton was first established in 1854. Considered an innovator in the industry, the company produces a host of designer bags, accessories, and clothing for the modern world.
While the official logo of the Louis Vuitton brand is a straightforward sans-serif wordmark, most people are familiar with the monogram “LV” that appears on most of the company’s designer bags.
21. Loewe
Specializing in leather goods, clothing, and perfumes, Loewe was founded in 1846, and is the oldest luxury fashion house now belonging to LVMH. The company has captured the attention of celebrities and royalty alike with its innovative designs.
Like many of the designer bag logos on this list, the emblem used for Loewe is an attractive wordmark, with sharp serifs on each of the characters. The serif typeface is often depicted in black and white, and appears on various luxury purses.
22. Marc Jacobs
One of the simpler examples of famous bag brand names and logos on this list, the Marc Jacobs company is named after its founder, and uses a straightforward sans-serif inscription for its logo. The brand hasn’t changed its visual identity much over the years, since launching in 1984.
Today, the Marc Jacobs logo is a symbol of elegance and stability. The spacing between each letter gives the emblem a sense of strength.
23. Michael Kors
After launching his first women’s collection in 1981, Michael Kors rapidly gained traction in the fashion industry, capturing the attention of various major celebrities. The company is now well known for producing a host of incredible bags and accessories.
Like many designer bag logos, the main component of the Michael Kors emblem is a wordmark, depicted in black and white. However, the company also uses a monogram, encased in a bold circular border, where the two letters “MK” seem to merge together.
24. Miu Miu
Currently operating as a subsidiary of the Prada fashion house, Miu Miu is a high-fashion retailer, designed to appeal to customers who can’t afford the expensive bag prices of its parent. The company’s moniker comes from a nickname for Miuccia Prada, the founder.
Powerful and eye-catching, the Miu Miu logo is quirky and unique. It sets itself apart from the emblem of other designer handbag brands with bold letters, featuring interesting gaps within some of the characters.
25. Mulberry
Best known for its luxury leather goods and women’s handbags, Mulberry is a British fashion company, first established in 1971. The company was created by Roger and Joan Saul, who named the organization to appeal to a broadly female audience.
The Mulberry logo follows the trends set by many companies in the luxury goods landscape. It’s a straightforward black and white wordmark, utilizing a serif typeface with short points on the edges of each character.
26. Prada
One of the biggest household names in fashion, Prada was first launched in 1913, and is known around the world today as an innovator in Italian fashion. The brand waws named after its founder, Mario Prada, and specializes in leather handbags and ready-to-wear clothing.
Although, like many famous bag brand logos, the Prada company uses a wordmark, the lettering is very distinctive. It features a number of sharp points and bold elements, intended to draw attention to the strength and power of the organization.
27. Saint Laurent
Otherwise known as Yves Saint Laurent, or YSL, Saint Laurent is a French luxury fashion house, which first launched in 1962. The brand specializes in ready-to-wear clothing, haute couture, footwear, and leather accessories.
Though the official luxury brand logo of the Saint Laurent company is a wordmark, many people are also familiar with the company’s monogram. It features the overlapping letters “YSL”, in a serif-style typeface, contrasting with the main wordmark.
28. Stella McCartney
Featuring one of the most interesting logos on this list, the Stella McCartney brand is one of the better-known companies in the affordable fashion landscape. The company produces a variety of different products, including handbags and accessories.
After experimenting with graphic design trends, Stella McCartney chose to differentiate her wordmark from other businesses in the bag industry. Each character is made up of a series of dots, intended to showcase elegance and creativity.
29. Tom Ford
A relatively new entry to our list of famous bag brand names and logos, the Tom Ford brand has been making waves in the fashion industry since it was purchased in 2022, by Estee Lauder. The company focuses on made-to-measure, as well as ready-to-wear clothing.
Tom Ford is well-known for his work with Gucci, before he launched his own brand, and the logo of the organization is similar in some ways to the Gucci emblem. The wordmark is bold, strong, and sophisticated, appealing to a wide global audience.
30. Valentino
Easily one of the most recognizable Italian fashion houses in the world today, Valentino was first launched in 1960 by Valentino Garavani. Today, the creative director of the brand is Pierpaolo Piccioli, who has retained the brand’s unique style over the years.
The Valentino logo features a serif style wordmark, with each character positioned close together, to create a sense of modernity. Above the wordmark, we see a simple “V” encased in an oval border, which helps to add visual appeal to the overall image.
Learning from designer famous bag brand logos
As you can see from the examples of designer bag logos mentioned above, these emblems are a lot more than just simple designs intended to differentiate fashion brands. The most famous bag brand names and logos have earned significant equity over the years for many reasons.
Leading companies around the world know that a good name and an eye-catching logo design can help to capture the minds and hearts of their target audience. These innovative organizations work carefully with designers to produce evocative, impactful visual identities.
Even the simplest logos on this list convey something special about the brand they represent, showcasing strength, heritage, or simply elegance.
If you’re inspired by the unique designs of fashion bag companies above, reach out to Fabrik brands today for help choosing name ideas, and designing the perfect logo.
Fabrik: A branding agency for our times.
