On the occasion of the private ‘New York Make-up Event’ hosted by Chromavis in New York from September 18 to 22, the Italian color cosmetics maker will present MIMESIS – Life in Art, a wide range of innovative make-up and nail collections.
Described as “a perfect match of make-up artistry, technology, and color”, MIMESIS aims to reshape the concept of make-up thanks to transforming textures that boast surprising lightness and create extraordinary layers of light and transparencies. Formulas are supercharged with active ingredients to ensure multiple long-lasting benefits and comfort. A strong emphasis will also be placed on new technologies and visual special effects.
The MIMESIS collections feature:
“POWERFORMANCE”, a collection that challenges the unlimited aspirations of professional make-up artistry. It encapsulates high-performance, long-lasting, smudge-free, and one-stroke textures, which boast vibrant shades, an immediate payoff and prove perfect to create outstandingly technical looks in the easiest way.
“EDITORIAL RENAISSANCE”, a collection that celebrates the eclectic flair of unlimited creativity. It is inspired by an imaginative world of renewed euphoria and flashing artistic glory. Multi-use products with surprising sensorialities leap off the screen with their unexpected bright colors and multi-finishes and create impactful and spectacular looks.
“UNFILTERED SILHOUETTES”, a collection that transforms the concept of nude make-up. The ethereal textures seamlessly blend into the skin, creating a layering of light and soft tones that softly sculpt the features, to create the ultimate blur&sheer effect.
Chromavis will also present the “ICONIC LIQUIFIED” collection to introduce its ‘Atelier Service’, a business model that provides influencers, creators, and brands with smart cosmetic creations, offering full marketing services, operational support, and a never-before-seen time to market.
Nail collections will focus on nail care, nude colors and festive nail art kits, all presented in natural formulations charged with caring active ingredients.
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Chromavis private Make-up Event will take place at the Chromavis USA showroom, 589 Fifth Avenue, suite 606B, New York City, NY. By appointment only. |
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