Marta Oldrini, fashion market associate, Vogue Italia
In Italy, we [pay] great attention to “Made in Italy,” and we often choose garments that we know have great quality fabrics. The typical wardrobe is a mix of garments meant to last—a camel coat from Max Mara, a cashmere sweater from Loro Piana, a loafer from Tod’s—and tees that aren’t based on seasonal trends. It often happens that these “eternal” clothes come from our mom’s or grandma’s wardrobes, and are passed from generation to generation.
I was born and raised in Italy, and learned to appreciate Italian style thanks to my mother and grandmother. The opportunity to live in a city like Milan gives you the chance to get great inspiration from the people around you. It is always nice to see the style of different generations, from the youngest to the ladies.
Sofia Carlotta Vigano, senior beauty editor and digital director, Vogue Italia
I agree with Marta: We care about “Made in Italy,” and we can definitely recognize if something has been made to last. Having a high quality coat is a must, and [so is] an eternal bag that we usually inherit from mammas and nonnas, or receive as a gift for Christmas or graduation. On top of that, as said, there is a little touch of sensuality—it can be lipstick, a belt that flatters the figure, an unbuttoned shirt. It’s a kind of sensuality that doesn’t seem effortless (like the French one) but playful and kind of ironic.
[We wear a lot of] coats, bags, and cashmere sweaters. I would add a blazer and a classic pair of jeans (neither skinny, nor oversize), and some flat shoes—they could be ballerinas, loafers, or sneakers. We do, of course, use high heels if we have some occasion such as a party or wedding. And when we have special nights, we prefer to have our hair done. Hair is a big thing.
Eleonora Carisi, creative director and producer
Italian style is recognized all over the world, because it is elegant and refined. Today’s aesthetics have remnants of Italian cinema in the 1950s, where men and women played characters that have remained in our memories, thanks to the garments that transformed them into idols.
