Bagline-House of Luxury Bags, the multi-brand retail store which specialises in travel gear and lifestyle accessories and features international brands like Tommy Hilfiger travel gear, United Colors of Benetton, Aeropostale, unveiled its newest campaign, ‘EVOLVE’. This new campaign is in partnership with Bollywood superstar and style icon Arjun Rampal.
This campaign marks a significant milestone in the brand’s journey, to solidify its position a in the world of fashion, travel gear, and lifestyle accessories.
Specialising in Travel Gear, Handbags, and Lifestyle Accessories, the brand has 35+ stores across 20 cities in India and a strong online presence, making its products accessible to a wide audience.
Its latest campaign ‘EVOLVE’ aims to be a celebration of individuality and the diverse preferences of modern India’s discerning clientele. Rooted in the belief that customers seek a multitude of choices to express their unique style, this campaign aims to empower individuals to make a fashion statement with confidence. Arjun Rampal, who is known for his style, embodies Bagline’s fashion philosophy. His association with the brand adds a touch of glamour and sophistication to the campaign.
As part of the ‘EVOLVE’ campaign, Bagline will introduce the latest Fall/Winter 2023 styles of Tommy Hilfiger Travel Gear, for customers to have access to the latest trends in the industry. Additionally, the brand will showcase a new collection of Travel Gear from United Colors of Benetton (UCB), offering customers accessories and luxury bags such as trolleys, backpacks, crossbody and duffle bags.
The ‘EVOLVE’ campaign will be launched during the World Cup, to maximize its reach and impact among a global audience. Bhargav Krishna, the creative mind behind the campaign, brings a wealth of experience and creativity to Bagline’s marketing efforts. His concepts and keen understanding of advertising have contributed to the campaign’s distinctive appeal. For the campaign visuals, Bagline collaborated with photographer Arjun Mark, whose work captures the essence of the campaign.
Abhinav Kumar, Whole-time Director and Chief Executive Officer, Brand Concepts Limited, said, “We are thrilled to have Arjun Rampal as the face of our ‘EVOLVE’ campaign for Bagline. Arjun’s style, charisma, and his ability to effortlessly redefine fashion align perfectly with our brand’s vision. With ‘EVOLVE,’ we aim to inspire our customers to embrace their unique style and make a statement with our diverse range of luxury bags.”
Arjun Rampal shared his excitement about the campaign, stating, “Bagline’s ‘EVOLVE’ is a celebration of individuality and style, something that I take very seriously. It’s about embracing your uniqueness and making a personal statement with your fashion choices. I am proud to be a part of this journey, and I hope that this campaign will inspire everyone to express themselves authentically through fashion.”
