SKIMS, the renowned fashion brand known for its iconic shapewear and loungewear, is making headlines yet again with the announcement of its latest campaign featuring none other than Grammy Award-winning artist and international sensation, Cardi B. The campaign is a tribute to Cardi B’s unparalleled influence and lasting impact on both pop culture and the music industry.
In this exciting collaboration, Cardi B dazzles in the campaign, showcasing updated pieces from SKIMS’ highly coveted Cotton Collection. These new additions boast branded waistbands, fresh cuts, and a stunning array of colors. Inspired by Cardi B’s cultural prominence and her stellar music career, the campaign underscores SKIMS’ commitment to pioneering celebrity casting and innovative marketing strategies, while engaging with diverse and contemporary talents.
Cardi B, celebrated as one of the most accomplished female rappers of her generation, has an impressive list of achievements to her name. She made history as the first female artist to clinch the Grammy Award for Best Rap Album as a solo artist. Notably, she also holds the record for the female rapper with the most number-one singles on the Billboard Hot 100. Her accolades extend to eight Billboard Music Awards, six American Music Awards, 14 BET Hip Hop Awards, and two ASCAP Songwriter of the Year Awards. Beyond her musical prowess, Cardi B is a recognized fashion trailblazer and a social media sensation, making her influence transcend the boundaries of music and resonate throughout pop culture.
Expressing her excitement about the collaboration, Cardi B shared, “I’ve always loved the SKIMS Cotton Collection. It’s so sexy and makes me feel snatched yet comfortable while hanging out at home. The new styles and colours I wore on set are even better, and I can’t wait to wear them all the time.”
The campaign, shot and directed by the acclaimed artist and photographer Vanessa Beecroft, with whom SKIMS shares a longstanding creative partnership, is set to make its debut across various digital and social media platforms.
Fashion enthusiasts and Cardi B fans alike can explore the SKIMS’ Cotton Collection, featuring the superstar herself, starting Monday, October 16th, on Skims.com and across SKIMS’ social media channels.
