Lancôme HAPTA, L’Orèal’s smart makeup applicator designed for people with limited arm mobility, has been included in TIME Best Inventions 2023 under the accessibility category.
The handheld, ultra-precise, smart makeup device, which debuted at CES 2023 earlier this year, is designed to help people with limited arm mobility apply makeup at home.
It follows in the footsteps of previous TIME honorees including the L’Oréal Colorsonic hair color applicator (2022).
“It is an honor to be chosen for the fifth year in a row in the TIME Best Inventions of the year list, which showcases our belief that the future of beauty lies between science and technology. Our unique, AI motion-learning HAPTA innovation truly embodies our mission in L’Oréal, which is to create the beauty that moves the world,” said Barbara Lavernos, Deputy Chief Executive Officer in charge of Research, Innovation and Technology, L’Oréal Groupe. “It is our utter dedication to ensure that all people in the world, no matter their motion limitations, can have access to our industry to achieve their unlimited desires.”
“Lancôme is proud to be among the brilliant innovations included in TIME’s Best Inventions 2023 list with HAPTA. This innovation makes Lancôme’s commitment to inclusivity concrete, giving women with disabilities their confidence and independence back,” remarked Françoise Lehmann, Global Brand President, Lancôme. “Beauty is a universal pursuit, and with HAPTA, we are now able to make it more accessible by offering equal access to it.”
