From an environmental perspective, the brand uses certified materials like organic cotton, recycled cashmere, and responsible wool, as well as working closely with suppliers to reduce its footprint across the supply chain. “The impact starts at the fibre origin,” Barboni Hallik continues. “But we really want to have, wherever we can, relationships back to the farm level, so we really understand the impact.”
Circularity, too, is crucial. Another Tomorrow was an early adopter of digital ID technology, which not only offers transparency to customers about how their garment was made, but also allows them to easily resell their garments via the brand’s authenticated resale program. Customers can also exchange their garment for another size within one year of the item’s purchase date if their body changes shape.
All of this fits into Another Tomorrow’s philosophy of creating clothes that will stand the test of time, which is why the brand launched its core collection, named The Foundation, over the summer. “We wanted to articulate to our customer: here’s a place you can come and build the foundations of your wardrobe,” Barboni Hallik says, adding that the line is largely made up of pieces that the brand launched with. “It has the denim, the trousers, the jackets, the perfect T-shirt.”
Barboni Hallik has already set her sights on the next goal: expanding the circularity side of the business so it can offset the production of new products. Plus, she hopes to launch accessories for the first time, after finally finding a suitable plastic-free, bio-based leather alternative. “We really believe the product has to be perfect, so we didn’t want to rush it,” she explains.
While moving from the world of banking to fashion might seem unorthodox, it’s clear that it’s shaped how Barboni Hallik sees the clothes in our wardrobes. “We really wanted to treat clothing as an asset, which means that it has to have a sense of longevity, impeccable quality, but also some level of timelessness in the design,” she says, adding: “We feel like we’ve built something of value, both for the customer and for the industry.”
Shop Another Tomorrow, below.
