In an era when the fashion in retail seems increasingly focused on online shopping, digital channels and abandoning Britain’s high streets and physical stores, White Stuff stands out. This is a company that, according to its boss, “loves shops” and wants to open more.
Although it already has “a large market town presence and a growing presence in shopping malls and city centres”, Jo Jenkins believes that “the new modern version of White Stuff today has got an opportunity to be more present on the high street. We see an opportunity to moderately increase our reach in geographical locations, but they need to make good business sense and have flexible leases. We want a profitable, healthy store estate.”
Not that online is being overlooked, of
