On Halloween (October 31), Kim Kardashian announced the latest SKIMS product, which inspired a lot of conversation on the internet: a push-up bra with built-in nipples. The business mogul captioned her clever marketing clip: “Perfect fullness with a built-in, faux nipple for shock factor – meet the newest innovation to our Ultimate Bra collection.” Kardashian, 43, credited comedian Michelle Wolf for writing the script in the video. She says, “The Earth’s temperature is getting hotter and hotter” as she sits at a computer “working” wearing a pair of glasses and the new pointy-nippled bra. “The sea levels are rising,” she continues. “The ice sheets are shrinking.”
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When the record scratches, Kim K looks at the camera and declares: “And I’m not a scientist. But, I do believe everyone can use their skillset to do their part.” Taking us viewers to a diagram of the bra, “Professor” Kardashian points out the bra’s new addition. “No matter how hot it is, you’ll always look cold,” she promises. “Some days are hard. But, these nipples are harder,” she says as she leans back on the desk and flips her hair back seductively. “And unlike the icebergs, these aren’t going anywhere,” as the camera pans down to her chest area. Cue in audible hair dryers giving Kim the diva effect, and Kardashian completed a fantastic campaign for the Ultimate Nipple Bra.
As you would expect, there were folks online who think these new bras are ridiculous. However, breast cancer patients in particular voiced their support of the innovation. One person commented, “AS A BREAST CANCER SAVIOR [pink bow emoji] I THANK YOU SO MUCH!!!! I’M ACTUALLY CRYING RN.” Another person wrote: “This is hitting breast cancer baddies differently [waving hand emoji] Thank you!” A third pointed out, “I’m sure people who had mastectomy’s would appreciate this.” Another fan wrote: “People who don’t understand this and why it’s amazing are very fortunate to not have known a loved one with Breast cancer. This is amazing!!”
