The upcoming few days will be a test of TikTok’s recent, aggressive effort to expand into e-commerce. Recently I’ve gotten a taste of TikTok shopping. In a few words: it’s seductive, as long as the discounts last.
Overnight last month I realized the app had sneakily wedged a new TikTok Shop tab between my For You and Following page, and, after accidentally swiping left, I was suddenly scrolling through a deeply bizarre marketplace.
