NEW YORK, Nov. 22, 2023 /PRNewswire/ — The nail polish market size is expected to grow by USD 3.62 billion from 2022 to 2027, according to Technavio. In addition, the growth momentum of the market will progress at a CAGR of 4.46% during the forecast period. Consumer engagement on social media is notably driving the nail polish market. However, factors such as the availability of counterfeit nail polish may impede market growth. The market is segmented by Distribution Channel (Specialty stores, Hypermarkets and supermarkets, and E-commerce ), Product (Regular nail polish, Gel nail polish, and Others ), and Geography (APAC, Europe, North America, South America, and Middle East and Africa). Technavio provides a comprehensive report summary describing the market size and forecast along with research methodology. The Free sample report is available in PDF format
Key Segment Analysis
- The specialty stores segment is significant for market growth during the forecast period. This is a part of the offline distribution channel and this contributes greatly to revenue generation in the global nail polish market. Beauty and personal care specialist retail stores are witnessing significant demand and thus, this has become the major revenue-generating segment for the market. Furthermore, factors like the growing e-commerce and online beauty retailers have also impacted how customers purchase nail polish products. The retailers in the market, including specialty stores, constantly adapt to the transformations through improvements in their online presence and offering both in-store and online shopping options to cater to a broader customer base. These factors garner high sales for nail polish through these stores and impact the overall market growth positively.
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Geographical Market Analysis
- APAC will contribute 40% to the growth of the global market during the forecast period. The rising disposable incomes, rapid urbanization, and a developing sense of fashion and personal hygiene are some of the major factors for the regional nail polish market growth in APAC during the forecast period. OPI, Essie, and Revlon are some of the major market players and they are increasing their presence across APAC countries to enter this developing market. Another factor for the regional market growth is the flourishing nail salons and nail art studios. However, regulatory constraints connected to product safety and ingredient restrictions are some of the challenges that producers must overcome to retain growth in this competitive market.
Company Insights
The nail polish market is fragmented, and the companies are deploying organic and inorganic growth strategies to compete in the market. The report analyzes the market’s competitive landscape and offers information on several market companies, including:
Unilever PLC, The Estee Lauder Companies, Revlon Inc., Coty Inc., Wella International Operations Switzerland Sarl, cosnova GmbH, Note Cosmetics France SARL, LOreal SA, Delia Cosmetics Sp. z o. o, FIABILA SAS , Shiseido Co. Ltd., American International Industries, Cosmetic Industries Inc., Chanel Ltd., Nykaa Fashion Pvt. Ltd., Oriflame Cosmetics S.A., Lotus Herbals Pvt. Ltd., Colorbar Cosmetics Pvt. Ltd., Faces Canada, Christian Dior SE
Related Reports:
The global nail care products market size is estimated to grow by USD 6,775.51 million between 2022 and 2027 accelerating at a CAGR of 5.01%.
The artificial nails market size is estimated to grow at a CAGR of 6.04% between 2022 and 2027. The market size is forecast to increase by USD 303.92 million.
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Nail Polish Market Scope |
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Report Coverage |
Details |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.46% |
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Market growth 2023-2027 |
USD 3.62 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023 (%) |
4.26 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 40% |
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Key countries |
US, China, India, Germany, and UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
ToC:
Executive Summary
Market Landscape
Market Sizing
Historic Market Sizes
Five Forces Analysis
Market Segmentation by Distribution Channel
Market Segmentation by Product
Market Segmentation by Geography
Customer Landscape
Geographic Landscape
Drivers, Challenges, & Trends
Company Landscape
Company Analysis
Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com
SOURCE Technavio
