The turnout marked a 64% increase compared to the previous edition held in Hong Kong in 2019, and brought the visitor numbers close to the levels achieved in 2018, demonstrating the show’s appeal and global reach. Significant increases were recorded from key Asian markets, including China, Indonesia, India, Malaysia, Philippines, Singapore, Thailand and Vietnam. Additionally, attendance from Europe remained steady, demonstrating the event’s consistent appeal to international audiences.
New Launches and ‘Avant-Garde’ Solutions
The exhibition was appreciated by all stakeholders, who could find new launches and avant-garde solutions across the two main venues hosting the leading global suppliers and brands. Cosmopack Asia gathered global players from the supply chain, with the most renowned companies specialized in ingredients, machinery and equipment, packaging, contract manufacturing and private label. Cosmoprof Asia showcased the most innovative branded finished products for retail and professional distribution channels. Enriching the international appeal of the exhibition, this edition’s 17 region and group pavilions included Australia, Mainland China, France, Germany, Hong Kong, Italy, Japan, Korea, Latvia, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Türkiye and the USA.
“We are honored to announce record-breaking numbers at Cosmoprof Asia 2023 in Hong Kong,” said Enrico Zannini, general manager of BolognaFiere Cosmoprof and director of Cosmoprof Asia Ltd. “This exhibition confirms its role as the perfect stage for brand companies, suppliers, retailers, importers, and distributors interested in new business opportunities in Asia. Together with our partners of Informa Markets we will work to create further business opportunities for companies and players of the Cosmoprof community in the region.”
Satisfaction From International Buyers
Thanks to the esteemed buyers’ program, Cosmoprof Asia 2023 welcomed over 400 senior executives from 45 countries and regions including Australia, Mainland China and Hong Kong, Europe, India, Japan, Philippines, South Korea, UK and USA, out of which 200 were selected as Elite buyers representing C-level executives. Highly effective meetings were arranged throughout the four-day show, connecting suppliers and companies with shared interests through the AI-driven, Match and Meet platform.
Buyers received positive feedback who expressed their satisfaction with their immersive experience at the event.
“I am deeply appreciative of the organizer for extending the invitation to participate in this year’s buyer program,” said Chen Lihong, procurement director of Beijing Kailan Brand Management Co Ltd from China. “The exhibition showcased a diverse range of brands, and I was particularly impressed by the presence of niche perfumes and personal care brands…. Cosmoprof Asia this year provided us with an exceptional opportunity to connect with these brands and pave the way for future collaborations.”
“The highlight of our experience was undoubtedly the invaluable relationships we formed with international suppliers and beauty brands. These relationships will serve as a catalyst for the exciting launch of our own brands in Sub-Saharan Africa, propelling us towards success in the beauty industry,” said Mr Galib Virani, CEO and president of Supercosmetics Kenya. “We are deeply grateful for the opportunities and insights gained at Cosmoprof Asia, and we look forward to the exciting journey ahead.”
Unique Highlights
Cosmopack Asia and Cosmoprof Asia provided opportunities to discover the latest trends, thanks to engaging initiatives and empowering educational sessions.
The latest product trends, market updates and regulations were the main points of CosmoTalks, the exclusive round tables of the Cosmoprof network. Global leaders from the cosmetics industry shared their comments and visions on macro-movements and trends forecasts, while CosmoForum presentations provided in-depth market analyses and case studies of specific consumers’ behavior.
Over 1,800 attendees attended 23 sessions organized in collaboration with AsiaCosme Lab; Asia Pacific Spa and Wellness Coalition (APSWC); BeautyMatter; BeautyStreams; Centdegrés; CosmeticDesign-Asia; Cosmopolitan Middle East; The Cosmetic; Toiletry and Fragrance Association of Singapore (CTFAS); Ecovia Intelligence; Euromonitor International; Hong Kong Society of Cosmetic Chemists (HKSCC); The International Federation of Aromatherapists (IFA); InvestHK; Kline; NielsenIQ Bases; Opal; QTCCC; Reach24H; Re/Sources; and SGS.
Dynamic platform Cosmo Onstage presented live shows and demo sessions by industry influencers throughout the event, featuring cutting-edge products and state-of-art equipment, nail art, makeup, hair styling and spa and wellness treatments. AHMA Hair Council, Asia Pacific Spa & Wellness Coalition (APSWC), Cosmopolitan Middle East, Hong Kong Professional Nailist Union, Makari, Shanghai May Skin Information Technology and SYL joined the initiative.
Reflecting one of the show’s main themes, sustainability, the Cosmo Lab experiential installation at Cosmopack Asia drew crowds with its “bubble-cabin: booth outlining how clean and green beauty trends actually impact consumer behavior, while Cosmoprof Asia’s charitable sample store Boutique raised over HKD24,000 for the show’s chosen charity Green Power, the local charity dedicated to protecting the environment.
Cosmopack Asia will return on Nov. 12 and 14, 2024 at AsiaWorld-Expo and Cosmoprof Asia on Nov. 13 and 14 2024 at the Hong Kong Convention & Exhibition Center.
