Baddies sees Aitch joining forces with German rapper Luciano, released 7 June 2024 ahead of the UEFA EURO 2024 Tournament.
With each rapper representing England and Germany respectively, Baddies showcases Aitch and Luciano’s flow and football rivalry for their latest offering. Featuring a sample of Baianá, Baddies music video stars Angry Ginge, Tays, Birmingham City and Jamaica Women’s defender Shiv Wilson and members of the Hertha Berlin Women’s Team, and takes its inspiration from the legendary adverts of football’s past.
Aitch and Luciano have worked together previously, collaborating on the German rapper’s 2022 single Bamba with US rap queen BIA, a song that hit Number 1 in Germany and delivered Manchester rapper Aitch his first international Number 1 single in the process.
Berlin-based rapper Luciano continues to dominate the official and streaming charts domestically, with the success of his 2022 album, Majestic, he swiftly became the biggest German-language streaming artist that year.
The follow-up to Aitch’s previous single Famous Girl, which launched as Jack Saunders’ ‘Hottest Record’ on his BBC Radio 1 show, new single Baddies sees Aitch and Luciano go 1 v 1 with their rap flair and penmanship, both artists representing countries rich in football history. Like World In Motion and Three Lions before it, Baddies is clearly designed to target the excitement around the UEFA EURO 2024 Tournament.
