Ever since the 1990s, Tommy Hilfiger has had a long-standing relationship with hip-hop. Legends such as Snoop Dogg, Aaliyah and P. Diddy were often seen flying the flag for the American brand, wearing red, white and blue rugby tops, baggy jeans and crop tops in music videos and red carpets.
So, for hip-hop’s 50th anniversary this year, Tommy Jeans is looking back at its finest music moments while toasting to today’s faces of hip-hop and rap, with a campaign featuring GloRilla and Central Cee, both showing off the brand’s new 17-piece Tommy Jeans Remastered collection. “An iconic anniversary calls for an iconic capsule,” says founder Tommy Hilfiger. “With this collection we celebrate moments in style that defined the ‘90s hip-hop look and rework them for today.”
For the shoot, Cench dug out the “85” football jersey he wore for his recent On the Radar freestyle, pairing it with Tommy’s graphic windbreaker and a slick black puffer. Meanwhile, Memphis-born rapper GloRilla does smart-casual proper in a cropped rugby top, black jeans, a sharp leather jacket and cycling shorts.
Also included in the capsule: a revival of the striped rugby top worn by Snoop during his 1994 Saturday Night Live appearance, a rugged puffer similar to one worn by Raekwon and Aaliyah, and utility influences in an Air Force-style bomber jacket and baggy cargo pants.
Here’s to 50 more years.
Blast hip-hop’s finest and head to tommy.com and select Tommy Jeans stores where the Remastered collection is available now.
