A twist in the war over fake handbags

A Chinese company that was carrying knockoff Marc Jacobs’ “The Tote Bag” handbags is suing the designer after the luxury brand had the cheaper versions removed from Amazon.

As reported by The Fashion Law blog, a suit was filed in the U.S. District Court for the Southern District of New York by Guangzhou Xiao Ling Wan Trading Co., which owns and operates an Amazon store called Lingwanus.

Since October, Lingwanus, which gained a following on fashion social media posts as a major win for budget-conscious fashionistas, has been unable to sell the $55 dupe bags. At a glance, the bags are virtually identical to the $395 designer bags, described on the Marc Jacobs website as “iconic.”

Described as “an interesting turn of events” by the fashion news site that typically writes about designers suing dupe companies, the Chinese company is claiming that Marc Jacobs made “fraudulent assertions of trademark infringement, which ultimately caused Amazon to remove [its] listings” for three handbag variations, thereby, damaging its business relationship with the online retailer.

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