November 30, 2023
Aaron Perry, founder and president of Rebalanced Life Wellness Association, kicks off his nationwide book tour on Nov. 30.
According to Madison365, Aaron Perry, founder and president of the Rebalanced Life Wellness Association, kicks off his nationwide book tour on Nov. 30. To spread the message of health and resilience, Perry aims to visit 250 Black barbershops and reach 30,000 Black men.
Perry was an overweight diabetic who turned his life around by competing as an Ironman athlete. He hopes to inspire more Black men through his book Through the Storm.
“That book has been shared with diabetics primarily in the United States, but also over the world. Still today, I get people who reach out to me regarding how inspired they were about my story of being diabetic and not knowing how to swim and doing the Ironman,” Perry told Madison365.
With a goal to create a once-a-month podcast after completing half of the book tour, Perry plans to revisit barbershops and reflect on the impact of his books. The discussions will center on improving the health of Black men further, acknowledging the persisting health crisis in this demographic.
While addressing health disparities through his books, Perry aspires for the Black barbershops to evolve into health centers. He envisions replicating the success of his Men’s Health and Wellness Center, located inside JP Hair Design in Madison, on a national scale. According to the outlet, the center provides preventative health screenings, insurance navigation, health information, blood pressure monitoring, COVID boosters, flu vaccinations, and mental health counseling.
Rebalanced Life Wellness Association, led by Perry, has already made history with its Men’s Health and Wellness Center. Perry’s advocacy work in Black men’s health gained national recognition, with appearances on the Megyn Kelly Show and honored in Time Magazine’s 2018 “50 Most Influential People in Health Care.”
Sponsored by Dean Health Plan by Medica, the nationwide book tour will extend its reach beyond Madison in Wisconsin, Minnesota, and Illinois. Perry anticipates completing the full tour by December 2026.
As the soft launch commences in Madison, Perry emphasizes the tour’s goal: “This book tour came about just looking for ways to continue to inspire and encourage men to focus on their health. While men are waiting to get their haircuts, they will be able to get the book in their hands, read a nice story, be inspired, and maybe even reflect on their health and be moved to take action. That’s really the goal of the book tour.”
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