Mediawire New Delhi [India], October 23: Bagline, the House of Luxury Bags, has partnered with Bollywood star and style icon Arjun Rampal to introduce their new campaign ‘EVOLVE’, celebrating individuality and diversity in style. This collaboration underscores the brand’s unwavering commitment to redefining fashion, travel gear, and lifestyle accessories.
‘EVOLVE’ unveils the latest Fall/Winter 2023 selections from Tommy Hilfiger Travel Gear and the stunning United Colors of Benetton collection at Bagline. From trolleys and backpacks to crossbody and duffle bags, Bagline offers a diverse array of luxury bags that seamlessly combine style with functionality. Timed to coincide with the Cricket World Cup, the campaign is set to captivate a global audience of fashion enthusiasts. Helmed by the creative expert Bhargav Krishna and the renowned photographer Arjun Mark, the campaign’s visuals eloquently capture the essence of this unique concept. With ‘EVOLVE,’ Bagline seeks to inspire individuals to embrace their uniqueness through an extensive array of luxury bags. Abhinav Kumar, Director and Chief Executive Officer of Brand Concepts Limited, shared his thoughts on the new campaign saying “Style is not just about what you wear, but how you wear it. This campaign is a celebration of the fusion of style, functionality and individuality that our brand champions. And who better to lead it than Arjun Rampal, who perfectly embodies this philosophy. ‘EVOLVE’ with Bagline is an invitation to express your unique self through the art of fashion and the allure of luxury bags.”
The renowned multi-brand travel and lifestyle destination from Brand Concepts Ltd., is also set to elevate the fashion scene in Mumbai with the addition of a chic new store in Phoenix Market City Mall, Kurla. Located in the heart of the city, in one of most well-known shopping destinations, the new store features the latest collection of iconic United Colors of Benetton and Aeropostale travel gear and accessories, as well as a wide range of bags and accessories from The Vertical and Sugarush, among others. As a premier resource for licensed fashion and lifestyle brands, Bagline has been synonymous with delivering excellence and style. The latest store in Mumbai represents the brand’s continued commitment to providing exceptional quality products to its customers. Fashion enthusiasts can now shop from an expansive collection of the trendiest handbags, wallets and fashion accessories from premium brands, all under one roof. The store at Phoenix Market City boasts a spacious 550 square feet of retail space, promising a haven for style conscious individuals seeking top-notch products and the latest trends.
This expansion into India’s financial capital signifies a significant milestone for Bagline, as it strengthens its presence in one of the country’s most fashion-forward cities. With over 35 retail stores across 20+ cities in India and a thriving online platform, Bagline is making significant strides in establishing itself as a premium retail destination across India. Bagline House of Luxury Bags, a division of Brand Concepts Ltd., is one of India’s leading premium multi-brand fashion travel gear and lifestyle accessories retail destinations. Its strategic product portfolio includes several prestigious fashion and lifestyle brands such as Tommy Hilfiger Travel Gear, United Colors of Benetton, The Vertical, Aeropostale and Sugarush among others for the discerning, modern Indian consumer. With over 35 retail stores across 20+ cities in India and a thriving online platform, Bagline has earned a reputation for consistently delivering excellent quality products that transcend trends.
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