Botox Has New Competition. Does It Hold Up?

WE’RE LIVING through a radical age for aging. Models over 60 and well into their 80s are fronting magazines in swimsuits and appearing on fashion runways. Platinum hair is trendy. Dressing like a grandmother? Chic.

At the same time, antiaging products are attracting ever younger consumers. Toxins, fillers, chemical peels and retinol creams are being marketed to girls in their teens and tweens as preventive measures. The market for skin-smoothing injections is expected to surge by roughly half by 2028, up from $2.4 billion in sales last year. For all the celebration of looking older, women still want their wrinkles gone.