The combination of BALENCIAGA and Kim Kardashian might be a deadly one in the edgy luxury world. In late January, the haute couture label launched a visually captivating campaign, directed by Inez & Vinoodh, which offered a celebration of iconic handbag styles. The marketing initiative shows Kardashian in her closet and emphasizes the return of the iconic BALENCIAGA Le City Bag, which was initially introduced in 2000.
The spotlight on the 2024 edition of the Le City Bag, crafted from Arena leather and featuring vintage-inspired details such as original-sized studs, laced zipper pulls, and lacquered leather handles and straps, underscores Balenciaga’s commitment to blending elements of heritage with contemporary design sensibilities. Additionally, the campaign introduces Balenciaga signature bags like Le Cagole and the Hourglass.
Image Credit: BALENCIAGA
