The $25, pure-cotton dress shirts retain a cult following. “They’re extremely comfortable and come in sizes that fit [my] frame,” said Jim Murray, 68, a 6-foot-4 retiree in Lakeland, Fla. Aaron Christensen, 56, an attorney in Charlotte, N.C., appreciates their plainness. “I’m not looking to be the guy that comes off, ‘Big hat, no cattle.’”
