A new face is joining the OPI brand ambassador family.
Grammy, Emmy and Tony award-winning and Oscar-nominated artist Cynthia Erivo is the latest famous name to join the brand.
Erivo stars as Elphaba in Jon M. Chu and Universal’s upcoming film, “Wicked,” of which OPI is the exclusive global nail partner.
As a brand ambassador, Erivo will showcase her nails as a vehicle for aesthetic expression, sharing her own personal narrative through creative nail looks that incorporate shades from the upcoming OPI x Wicked collection.
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“Nail art offers a lovely way to express what I’m feeling, at any particular moment in time,” explains Erivo. “It’s an extension of the story I want to tell and an extension of who I am. With length, or color, or design, you can show people a little bit of who you are.”
Shades inspired by the character of Elphaba as part of the upcoming OPI x Wicked collection include:
- Ozitively Elphaba: a green with gold pearlescence; and
- Witch O’Clock: a dark olive green crème.
“There’s also something really fun about being able to catch someone’s eye with nails,” Erivo adds. “Nail art is so expressive. You can keep your nails very simple, or you can make them very extravagant, very fun, very crazy. You can pierce them, you can put jewels on them—the scope of what you can do with nails has always interested me, and I’m excited to share my inspirations and favorite nail looks with OPI fans around the world.”
In addition, OPI also will release limited-edition xPres/On press-on styles that include one of Elphaba’s looks from the film—Know Your Power, a green and black set with glow-in-the-dark peek-a-boo color under the nails, the brand shared.
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“Cynthia is an absolute force, and OPI is so excited to partner with her,” remarks OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “Nail color and nail art offers an amazing way to showcase your personality in a way that’s joyful and unique to each individual user. Cynthia embodies this sentiment with showstopping nail art that gives all of us a snapshot of her creativity, confidence, and sense of fun.”
The OPI x Wicked collection launches on Oct. 1 and will be available in Nail Lacquer and Infinite Shine options, each having their own specific shade ranges.
“For over 20 years, OPI has partnered with some of Hollywood’s biggest blockbusters and has been part of many iconic film moments,” adds Weiss-Fischmann. “I am a huge fan of Wicked personally and can’t wait for OPI to introduce its exciting limited-edition collection, in collaboration with Universal Pictures, with the world.”
