Dallas’ Teichman jewelry family, which for four decades has promoted the idea that fine jewelry is a self-purchase for women, is betting big on the Shops at Highland Park.
This time the parents Joanne and Charles Teichman are following their daughter Alysa Teichman with a new location next spring for their fashion fine jewelry brand Ylang 23. It will be a few doors down from Alysa’s Wildlike piercing jeweler.
Wildlike opened its first store in 2021 in the Shops at Highland Park, a strip center that dates back to 1944 where the wealthy town borders Dallas’ Oak Lawn neighborhood.
Ylang 23, founded by the Teichmans in 1985, started out in a kiosk at Galleria Dallas where it later moved into a store space and then into the Plaza at Preston Center ten years ago.
“It’s time for a change and we’re looking forward to having more space. There’s only so much you can do in a small store,” Alysa Teichman, co-owner of Ylang 23. “We’re looking forward to having our two sister brands a few doors down from each other.”
The new 3,200-square-foot store is a blank slate, in space that used to be a boxing gym. Ylang 23′s Plaza store is 1,950 square feet.
“We’re going to be really creative about how we spend time with our customers,” she said. Teichman describes the décor of the Plaza store as “a Soho loft meets Paris.”
“After 10 years we need a facelift. We do it digitally all the time, but it’s time to do so in our physical store,” she said. “We think we’ll find new clientele too — men and younger women who are self-purchasing (fine jewelry) and come in for piercings that we can cross-market to.”
The 45,000-square-foot Shops at Highland Park is owned by Dallas-based Stockdale which also owns the 200,000-square-foot Preston Forest Shopping Center and other retail properties around Knox Street and Lovers Lane in Dallas.
Wildlike’s location at 4218 Oak Lawn Ave. benefits from traffic that the tenant mix generates, she said. Other shops in the center include Yves Delorme luxury bedding, Layette children’s boutique, Avant Garden florist, Nothing Bundt Cake and Forget Me Not gift and home. It’s home to what’s believed to be the busiest Drybar in Dallas and other services. Restaurants include Merit Coffee, Asian Mint and Tulum.
Attention from Stockdale managing partner Joe Pastora “has been a key part of my success,” Teichman said. “I really believe in these people and I love the tenant mix.”
“Being part of a multigenerational business and embedded in the Dallas community is a differentiator for us,” Teichman said. The two brands together have 20 employees and growing.
She’s about to open her second Wildlike store and it’s in Manhattan.
“I’m proud to continue the legacy my parents started years ago,” she said.
Looking for more retail coverage? Click here to read all retail news and updates. Click here to subscribe to D-FW Retail and more newsletters from The Dallas Morning News.
