Just days into the new year, the house of Dior is rewriting the rules of luxury handbags for 2025, unveiling a revolutionary iteration of its beloved bag: the Vertical Toujours. This architectural reimagining, launched yesterday worldwide, transforms the classic silhouette into a contemporary masterpiece.
Upon first glance the vertical stance commands attention but it’s the ingenious CD clasp that truly distinguishes this new edition. The design achieves what few luxury bags manage: a perfect balance between functionality and refined aesthetics. With its adjustable, removable strap and rounded handles, the Vertical Toujours adapts effortlessly from sophisticated hand-held moments to relaxed shoulder wear.
The bag’s surface tells a story in quilted leather, featuring the house’s signature macrocannage motif, embodying Dior‘s legendary attention to detail. Each stitch creates a geometric symphony that catches light and shadow, while the “D, I, O, R” charms dance at the closure, a playful nod to Christian Dior’s personal penchant for lucky talismans. Maria Grazia Chiuri‘s vision for the Vertical Toujours demonstrates her gift for reinterpreting Dior‘s robust archives while propelling the house firmly into the future.
Available in two sizes, the bag offers a carefully curated color palette: the medium version comes in timeless black and powder beige, while the small format introduces four fresh hues – candy light pink, latte Dior, ivory, and grey stone – each one capturing a different facet of contemporary luxury.
What sets this bag apart is its versatility. The Vertical Toujours feels thoroughly modern – equally at home during a weekend brunch or an evening soirée. The structured silhouette maintains its elegance whether packed for travel or carried about town, proving that true luxury lies in adaptability. This latest interpretation of the Toujours line represents more than just a seasonal offering; it embodies the Ateliers’ creative passion and technical mastery. Through this design, Dior continues to demonstrate why it remains at the forefront of luxury innovation.
Experience the vertical Toujours now available in Dior boutiques and on Dior.com.
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