Lulu’s Fashion Lounge Holdings, Inc. is a women fashion brand in the United States primarily serving Millennial and Gen Z women. The Company is focused on giving its customers what they want by using data coupled with human insight to deliver an assortment of luxury fashions. The Company develops styles with the customer in mind, using direct consumer feedback and insights to refine its products. It leverages a test, learn, and reorder strategy to new products to market every week; it tests them in small batches, learn about customer demand and then reorder products. Its product creation strategy leverages the data and its test, learn, and reorder approach to bring new styles online every weekday. The Company operates three leased distribution facilities Chico, California; Easton, Pennsylvania, and Ontario, California.
