With 57% of the nation experiencing gift-giving anxiety this festive season, eBay is lifting the lid on the gifts people would be pleased to find under the tree this year with a taste of luxury.
New research from eBay UK reveals that two in five (41%) people would be happy to receive a pre-loved luxury present this Christmas if it meant they could get a luxury item. In place of a trend-led present, the majority (57%) would prefer a timeless gift and a present that they wouldn’t purchase themselves (37%).
This comes as eBay has seen a rise in searches for luxury products in the run-up to the festive season, with searches for Chanel bag, Tiffany necklace and Rolex watch increasing by 50%, 20% and 10%, respectively on the platform across this period.
To inspire the nation to shop for pre-loved presents this year, eBay is opening its doors to ‘Taste of Luxury’ – an immersive experience that aims to turn Mayfair’s exclusive scene on its head by putting authenticated pre-loved luxury centre stage. ‘Taste of Luxury’ is open in the heart of Mayfair from Thursday the 30th of November to Saturday the 2nd of December.
Although traditionally considered a time for giving to others, one in three consumers (31%) believe Christmas is also an opportunity to treat themselves. Four in five (79%) of those who would treat themselves would consider pre-loved luxury, with this choice rising to 87% amongst 18-34-year-olds.
Whether it’s Prada, Omega or Tiffany on the top of your or your loved ones’ wishlist this Christmas, you’ll find what you’re looking for when you step into into eBay’s magical ‘Taste of Luxury’ immersive experience, that aims to turn Mayfair’s exclusive scene on its head by putting pre-loved luxury handbags, jewellery and watches firmly on Santa’s radar.
From the moment you enter, explore a dazzling display of rare, in-demand and timeless pre-loved luxury handbags, jewellery and watches, from your favourite designer brands including Chanel, Van Cleef and Arpels, as well as Rolex. Try-on a timepiece, find your perfect ring size and test your luxury knowledge – Figure how much you can save by shopping for pre-loved luxury, over new, this Christmas to have the chance to go home with a Cartier watch or a Louis Vuitton bag.
Keeping things sweet while you indulge, you will be served a chocolate twist on caviar and hotter-than-hot handbag baked goods and there will be plenty of opportunities to spread the seasonal cheer and show off the drip on your social feed.
This experience comes as eBay UK expands its Authentication Guarantee programme to encompass an assortment of luxury goods now including branded and unbranded fine jewellery, underpinning the marketplace’s growth as a top luxury shopping destination. What better time, as new research reveals two in five (41%) people would be happy to receive a pre-loved gift, if it meant this was a luxury item.
We know Christmas shopping can be a stressful experience for many, and a traditional luxury in-store shopping experience can be daunting. So we’re hoping to lighten the load and add a little fun to the hunt for that special handbag, watch or jewellery gift, by welcoming people to eBay’s ‘Taste of Luxury’, which will offer something for everyone in a festive setting.
We hope to help the nation overcome its gifting nerves and tackle the stigma that remains surrounding pre-loved. After all, a pre-loved Chanel handbag, Rolex watch or Cartier love bangle will look just as good under the Christmas tree, as something new. And with the chance to explore these authenticated premium products in person before purchasing them online, we hope to combine the festive cheer with an added layer of confidence.
– Keith Metcalfe, Director of Luxury, eBay Europe
