Fashion Nova Clowns Drake With “BBL Drizzy” Halloween Costume

Drake is Mr. OVO. Halloween Gang. October’s Very Own. He’s repped the season since day one, and has made it a defining part of his persona. Unfortunately, the fallout from his battle with Kendrick Lamar has yet to die down. The rapper may be trying to move forward, but companies are still looking to go viral by capitalizing on the battle. Case in point: Fashion Nova. The popular retail company is selling Halloween costumes on their website, and one in particular is a direct dig at the Champagne Papi.

The costume is billed as a “BBL Booty Butt Pad Costume Accessory.” Nondescript enough, right? Well, the photos the accompany the costume tell a different story. They feature a man wearing a black hoodie and sporting a hairstyle eerily similar to the one Drake currently rocks. If that wasn’t enough, the man is wearing multi-color hair clips. You know, the same exact ones Drake wore in the music video for “8AM In Charlotte.” Did we mention that the hoodie says “Papi” on the front, effectively riffing on one of 6 God’s oldest nicknames? There’s plausible deniability, but this is about as blatant as one can be without saying the person’s name outright.

Drake’s alleged “BBL” procedure was a constant point of mockery during the first half of the year. It was something that Kendrick Lamar and Rick Ross hammered home on their respective diss tracks. Ross was actually the first one to level cosmetic surgery allegations at Drizzy on “Champagne Moments.” “I know you got your Dockers on with no underwear, white boy,” he said during the song’s outro. “Yeah, you had that surgery, that six-pack gone. That’s why you wearin’ that funny sh*t at your show, you can’t hide it.”

Kendrick Lamar, meanwhile, had a more clever bar on “Euphoria.” “Yeah, my first one like my last one, it’s a classic, you don’t have one,” he spit. “Let your core audience stomach that, then tell ’em where you get your abs from.” The notion that Drake doesn’t have a classic is silly, but the punchline still landed. Metro Boomin crystalized the “BBL Drizzy” meme, though, when he made a beat under the same name and urged aspiring artists to hop on it and diss Drake. The beat was extremely catchy, and the “BBL Drizzy” challenge went viral. We can’t imagine a ton of people are going to purchase the accompanying Fashion Nova costume, though.