The brand opens its first
“Our authenticity and connection to the culture, premium leathers, unmistakable details, and strong style is what differentiates us from other luxury streetwear brands,” said
In celebration of the NYC flagship opening, actor/entrepreneur CJ Wallace (The Notorious B.I.G.’s son) and celebrity stylist
In August, British streetwear brand Palace dropped its second Palace x Avirex collaboration which saw a sellout of the leather jacket on their site in 15 minutes. In the upcoming months, Avirex is set to release more fashion and lifestyle collaborations.
“Collaborations with strategic brands are top of mind for Avirex as we expand our collections and invite new brand enthusiasts,” said
Launching this week, Avirex’s first women’s capsule, featuring the brand’s classic leather bomber-style jacket in a new cropped silhouette will make its way to a select group of
“From
The Avirex shop at
Avirex® is an iconic American outerwear brand established in 1975 as a supplier of military aviation apparel for the United States Air Force. During the early 1980s the brand sold its apparel to the public via mail order catalog. In 1986, Avirex® designed aviator jackets for the blockbuster film Top Gun and the brand became an international sensation. In 1987, Avirex® worked on re-issuing the classic “A2” jacket for the United States Airforce. During the late 1980s and early 1990s the brand gained a cult following among hip-hop heavy hitters for its signature “Wildcat” and “Hero” jackets among many notable celebrity A-listers worldwide. In 2018, the brand’s intellectual property was acquired by Centric Brands LLC, a leading lifestyle brand collective. Today, Avirex® stays true to its iconic American heritage and is dedicated to producing exceptional quality, innovative outerwear, designed to endure for generations, while catering to the most discerning style enthusiasts worldwide. For more information, please visit avirex.com
Centric Brands LLC is a global leading lifestyle brand collective that has unparalleled expertise in product design, development and sourcing, retail and digital commerce, marketing, and brand building. Centric designs, sources, markets, and sells high-quality products in the kids’, men’s and women’s apparel, accessories, beauty, and entertainment categories. The Company’s portfolio includes licenses for more than 100 iconic brands, including Airwalk®, Calvin Klein®, Tommy Hilfiger®, Nautica®, Spyder®, and Under Armour® in the kid’s category; Joe’s Jeans®, Buffalo®, Hervé Léger®, and IZOD® in the men’s and women’s apparel category; Coach®, Kate Spade®, Michael Kors®, All Saints®, Frye®, Timberland®, Hunter®, and Jessica Simpson® in the accessories category; and in the entertainment category, Disney®, Marvel®, Nickelodeon®, and Warner Brothers® among many others. The Company also owns and operates Zac Posen®, Hudson®, Robert Graham®, Avirex®, Fiorelli®, and Taste Beauty® and operates a joint venture brand, Favorite Daughter, with Sara and
For more information about Centric Brands, please visit www.centricbrands.com.
Press Contact:
212.993.5815
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SOURCE Avirex