Here Are the 2023 Fashion Launches You Need on Your Radar — and in Your Shopping Cart!


Wrangler x Barbie

Wrangler x Barbie.

 Barbie;Wrangler


The Barbie movie shattered records all while reigniting fashion’s love for the color pink this summer — but don’t worry, the hype isn’t over yet.

Wrangler partnered with Mattel to bring Barbie fans a new women’s and kids’ collection meant to inspire people to chase their dreams. It includes many pieces worth raving about, including Barbie-branded jackets, pink flared pants covered in Western doodles and the not-your-basic graphic white T-shirt featuring a portrait of retro cowgirl dolls (which is a PEOPLE favorite!).

Buy It! Wrangler x Barbie; wrangler.com


Tommy Hilfiger x Superplastic

Tommy Hilfiger x Superplastics.

Tommy Hilfiger


Designer brands are securing their spot in the digital space and Tommy Hilfiger is one of them.

The brand’s sub-label TOMMY JEANS worked with Superplastic and animated hip-hop duo Ghost Kidz, which made its debut at the Rolling Loud Music Festival this year, on a basics capsule celebrating 50 years of hip-hop. The collection, which is heavily influenced by ’90s style, is also a part of Tommy Hilfiger’s evolving digital-focused initiatives, following its virtual New York Fashion Week show live-streamed to the global Roblox community last year.

Buy It! TOMMY JEANS x Superplastic Ghost Kidz collection; $60-119; superplastic.co




Rowing Blazers x Target

Rowing Blazers x Target.

Target


Rowing Blazers is the one-stop-shop for anyone who has a preppy wardrobe (plus, the brand’s tongue-in-cheek graphics make for great conversation starters).

The New York City-based label is making its designs accessible to everyone courtesy of a new collection with Target, which features all the quintessential designs in the form of women and menswear (of course, including its famous blazers and striped rugby shirts), accessories, home decor and more.

Buy It! Rowing Blazers x Target, starting at $5; target.com



H&M X Eva Chen

Eva Chen x H&M


Eva Chen is getting into the school spirit and wants to inspire other parents to send their little ones off to classes in style.

The author, tastemaker and mom of three helped H&M design a kids’ collection inspired by the early ’90s and infused with both classic Americana styles as well as Japanese- and Korean-influenced designs (meaning there’s plenty of ruffles and kitschy motifs).

 Buy It! Eva Chen x H&M, $13-$60; ww2.hm.com




Toms x Batsheva

Toms x Batsheva.

TOMS


Since its creation over a decade ago, do-good shoe brand TOMS has slowly built up its collaboration catalog. Recently the brand tapped New York-based fashion label Batsheva to help create a design that merges high fashion and comfort.

The crossover produced the new Black Suede Valencia Platform Espadrille, which features elevated trims made of deadstock, like tulle, suede uppers and a rubber outsole. It pairs well with any piece, whether it’s a frilly gown (which Batsheva is known for) or jeans and a T-shirt.

Buy It! TOMS x Batsheva; $100; toms.com



STAUD x Wrangler

STAUD x Wrangler.

Wrangler x Sandro


Denim comes in all shapes, forms and styles within STAUD and Wrangler’s new collaboration. Whether you’re looking for a modern take on the Canadian Tuxedo or shopping for the everyday jean, the two American brands created 18 new pieces for every taste.

Buy It! STAUD x Wrangler, $95-$350; staud.clothing and wrangler.com




Sandro x Wrangler

Sandro x Wrangler.

Wrangler x SANDRO


If you’re ready to give your wardrobe a Wild West spin this fall, Sandro and Wrangler’s new collection is the place to start.

Inspired by Western films of the ’60s and Wrangler’s ’70s archives — and conceptualized by the Sandro Men design studio — the unisex capsule is mixed with cowboy-influenced styles and Sandro’s French flair.

Buy It! Sandro x Wrangler, $145-$545; us.sandro-paris.com



Lacoste Tracksuit Collection

Lacoste tracksuit collection.

Lacoste


Lacoste is celebrating its 90-year anniversary doing what it knows best — making tracksuits! The brand rang in its birthday by launching three new styles — the “tennis chic” Paris, the ’80s-inspired Sportsuit  and  the modern-day Jogger — with a campaign starring none other than tennis champ Novak Djokovic.

Buy It! Lacoste tracksuit collection, $130-$250. lacoste.com


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