How H&M’s & Other Stories became the go-to fashion label for every Scandi ‘It’ girl

STOCKHOLM – You can tell a lot about a city by the way its women dress.

Those in Singapore have practical, water-resistant totes and dumpling bags; Vancouver teems with women in activewear and bum bags. Stop a Parisian woman on the street and she is most likely in an understated, feminine French label.

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