He quickly became known as a trendsetter, which led to the launch of skate and streetwear brand Golf Wang in 2011. An elevated sub-brand, Golf le Fleur, first appeared five years later with Converse and Lacoste collaborations, and was spun off into a standalone label in 2021. Tyler has said the foray into luxury was encouraged by Abloh, with whom he had close ties — he composed the score and starred in the designer’s last Louis Vuitton runway collection in January 2022. A 100-milllileter bottle of Golf le Fleur’s French Waltz fragrance retails for $200, and a luggage collection sells for $155 to over $3,000.
