Ice Spice has continued her winning streak and 2023 momentum with the release of a music video for her latest hit, “Deli.”
On Wednesday (July 26), the Bronx princess threw a party in a bodega for the new video which sees her twerking with friends and flexing huge stacks of cash. But instead of buying anything, she just makes it rain on her friends who are shaking ass on the counter.
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“She a baddie, she showin’ her panty/ She shake it like jelly/ Hunnid bands in Chanely/ But I’m still shakin’ ass in a deli,” Ice Spice raps on the track.
Directed by George and Frederick Buford and Ice Spice herself, check out the video below:
According to Talk of the Charts, “Deli” will add to Ice Spice’s charting feats as the RIOT-produced track is challenging for a Top 50 debut on the Billboard Hot 100 next week.
Ice Spice spoke about the importance of having a local bodega in your neighborhood as Apple Music spent a day in The Bronx with the rapper earlier this month.
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“Delis are like very, very important in New York. I’m sure they’re important everywhere. As a New Yorker, it’s important there’s always a deli in walking distance,” she said. “I got cookies, chips and a croissant and a water to keep it balanced and healthy.”
Earlier this week, the 23-year-old made headlines with her handbag essentials which includes having a spare pair of pink panties ready.
“I always keep a pantie on me,” Ice Spice told British Vogue. “The baddies that get it, get it. All my panties are pink. I always keep a pantie because like, you just be having to change your panties.”
Ice Spice’s meteoric rise has launched her to stardom in the last year since her breakout single “Munch” was released in 2022, and now she leans on names like Nicki Minaj and Drake to help navigate the crazy industry.
“[Drake and I] talk all the time and we’re always just laughing about some things that go on,” Ice said in a conversation with Zane Lowe earlier this month.
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“And I’ll ask him, ‘What should I do with this?’ Or, ‘How’d you go about this?’ or, ‘Did you ever experience that?’ And he’ll – I’m not going to give real examples, but – he’ll tell me, ‘I did this and you should do that too, because you can.’ And I’ll be like, ‘You’re right. Period. I’m going to do that.’ It’s like coach vibes.”