Italian clothing brand Paul & Shark has opened a 2,500 sq ft flagship store at 233 Regent Street, the brand’s only UK store – marking its return to the UK high street.
Set over two floors, the new store features decorative boiserie and light boxes throughout, with large front facing windows. The use of sustainable materials is also key to the fit-out.
A lounge area on the ground floor has a large LED wall positioned on the back wall, and a large mirror wall next to the staircase creates the effects of a waterfall.
There is another LED wall positioned on the first landing, and a customisation area featuring an embroidery machine where customers can personalise their own Paul & Shark products.
Andrea Dini, CEO of Paul & Shark, said: “The opening of the Paul & Shark flagship store at Regent Street in London marks another important step for the brand, it’s an operation I strongly believe in, both from a commercial and image point of view.
“After careful consideration we managed to find a prestige location in the heart of the shopping district which perfectly reflects the DNA of the brand, a skilful balance between heritage and innovation, keeping our core value in mind: sustainability.
“Over 80% of the materials used are recycled, such as the panels made using fabrics deriving from production waste.
“For us, London, and the whole of the UK, is a key market that we are investing in and we will keep investing in, both from a communication and commercial perspective.”
Elsewhere on Regent Street, London landlord The Crown Estate has revealed other new openings, including a 4,000 sq ft store which Spanish women’s fashion brand Bimba Y Lola has just opened at 211-213 Regent Street.
UGG has also upsized its Central London flagship location to 2,600 sq ft at 78 Regent Street, having previously occupied a smaller store on nearby Glasshouse Street, and designer trainer brand Hoff is opening a flagship store at 205 Regent Street in October 2023.
