The global nail care products market revenue reached USD 22.3 billion in 2022. Sales of nail care products are estimated at USD 23.7 billion in 2023. Demand is poised to exhibit a 5.0% CAGR between 2023 and 2033. Revenue is anticipated to total USD 38.5 billion by 2033.
Consumers are becoming more conscious of self-care and grooming routines, including nail care. This trend will lead to high demand for nail care products as people seek to maintain healthy and well-groomed nails. Consumers now view nail health as a hygiene component, leading to the adoption of nail care products such as sanitizers.
Awareness campaigns and educational initiatives have informed consumers about these issues, prompting them to seek solutions through nail care products.
Social media platforms have played a significant role in disseminating nail care information and trends. Nail influencers and beauty bloggers share tips, tutorials, and product recommendations, influencing consumer choices and driving product demand.
Increasing awareness of the potentially harmful effects of certain chemicals in nail products has shifted consumer preferences towards natural and organic nail care alternatives, creating a niche market within the industry.
As awareness rises, consumers seek innovative and specialized nail care products, such as nail serums, cuticle oils, and specialized treatments. This will help in contributing to market growth and product diversification.
The awareness of nail health has also expanded to the male demographic as men increasingly incorporate nail care into their grooming routines. This will create additional demand for gender-neutral or male-targeted nail care products.
The awareness of nail health has led to increased footfall in nail salons and the utilization of professional nail care services. This will, in turn, boost the sales of professional-grade nail care products. Awareness levels vary across regions, and global brands often tailor their products and marketing strategies to align with regional preferences and concerns related to nail health.
Key Takeaways from the Nail Care Products Market Report:
- The global nail care products market is estimated to reach USD 38.5 billion by 2033.
- Sales of nail care products are projected to expand at a CAGR of 5.0% from 2023 to 2033.
- The United Kingdom is set to reach USD 1.5 billion by 2033 in the nail care products market.
- China is projected to total USD 5.9 billion by 2033.
- Based on product type, the nail polish segment is estimated to expand at a CAGR of 4.8% from 2023 to 2033.
Competitive Landscape
Key manufacturers prioritize e-commerce channels, optimizing their online presence to reach a broad customer base. Nail care product manufacturers increasingly adopt eco-friendly and sustainable practices in packaging and formulations to meet consumer demands for eco-conscious products.
They also offer personalized nail care solutions, such as nail kits tailored to individual preferences and needs. Manufacturers incorporate vitamins and minerals into nail care products to promote nail health.
Key Companies Profiled
- Miniluxe Inc.
- L’oréal S.A.
- The Estée Lauder Companies Inc.
- Shiseido Company Limited
- NOTE Cosmetique
Nail Care Products Market Recent Development:
- In May 2022, Dana Nail Care was acquired by Rare Beauty Brands in November.
- In September 2022, SOEZI collaborated with Amazon Beauty to offer the best nail care regimen. It will select among the platform’s more than 100 designs.
- In August 2019, Entity Beauty celebrated the introduction of their brand-new website, which comes with an enhanced user experience, updated navigation, and improved functionality.
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Nail Care Products Market Outlook by Category:
By Product type:
- Nail Polish
- Top & Base Coats
- Nail Polish Remover
- Cuticle Care
- Others
By Distribution Channel:
- Offline
- Online
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- East Asia
- South Asia and the Pacific
- Middle East and Africa
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