As we step into 2024, Indian makeup trends are taking an exciting turn, blending age-old charm with modern sophistication. Beauty enthusiasts are now embracing both minimalism and bold statements in their makeup routines, making room for glowing skin, vibrant eyes, and soft, matte lips. Let’s dive into the latest trends.
Barely There Base: Minimalism with a Glow
According to Avni Sricharan, Co-founder, Defi Beauty the minimalist approach is making waves this year, with the “Barely There Base Look” taking the spotlight. Women are opting for lightweight, breathable foundations that offer a natural, understated glow. This trend is all about embracing your skin’s natural texture while enhancing it with subtle, seamless blending techniques. It’s perfect for those who prefer a soft, effortless finish that feels as good as it looks.
Blush-Centric Looks: Rosy and Radiant
Blush is no longer an afterthought but a focal point in makeup looks. Soft, rosy blushes have become a go-to for many, providing a healthy, radiant complexion. Sricharan emphasizes that the key to mastering this trend lies in blending techniques, ensuring a flawless transition that accentuates your cheekbones.
The Glow Game: Highlighters for a Luminous Finish
Highlighters continue to dominate the beauty scene, and Avni confirms their ongoing popularity. Whether it’s the cheekbones or the nose bridge, a luminous glow adds a radiant finish to any look. The emphasis is on strategic placement that enhances your features while keeping the glow natural and radiant.
Bold Eyes, Subtle Lips: A Striking Contrast
For those who like to experiment with vibrant colors, Avni Sricharan suggests focusing on bold eyes paired with subtle lips. Vibrant eyeshadows and eyeliners create a striking contrast when paired with understated lip shades, balancing the boldness of the eyes with the softness of the lips.
Soft Matte Lips: Velvety Elegance
While glossy lips are having their moment, Avni notes that soft matte lips are still in demand for their velvety, sophisticated finish. Matte lips add an element of elegance and can be paired with a variety of makeup looks, making them a versatile choice.
Glass Skin Trend: The Korean Beauty Influence
Taking inspiration from Korean beauty, Shivangi Goel shares the rising trend of “glass skin,” where achieving a dewy, hydrated complexion is the goal. A moisturizing primer plays a crucial role in this look, prepping the skin to ensure the foundation glides on effortlessly. This gives you a fresh, luminous finish that stays radiant throughout the day. According to Shivangi, this look is all about achieving that coveted “lit-from-within” glow, perfect for every occasion.
Glossy Lipsticks: High-Shine Elegance
As Shivangi highlights, glossy lips are making a strong comeback, replacing the matte trend with high-shine finishes. Glossy lipsticks not only add a youthful, radiant vibe but also make the lips appear fuller and more hydrated. Whether you choose a bold or soft shade, pairing it with a cohesive monochromatic look—like soft blush and nude eyeshadow—creates a chic, polished appearance.
Hydrating Setting Sprays: Locking in the Glow
No look is complete without longevity, and Goel emphasizes the importance of hydrating setting sprays. They not only lock in your makeup for long-lasting wear but also keep your skin looking fresh and radiant. Look for sprays enriched with hydrating ingredients like aloe or glycerin to ensure your dewy glow stays intact throughout the day.
As these trends show, 2024 is all about enhancing natural beauty while embracing a bold flair. Whether you’re going for a radiant, glass-skin glow or bold, dramatic eyes, there’s something for everyone. These trends are not just about looking good—they’re about feeling fresh, confident, and ready to make a statement.
