Your summer manicure is right around the corner, and we don’t need superpowers to guess what look you might choose. Thanks to brand new data from beauty and wellness marketplace Fresha, we have the numbers behind the major nail trends of 2024. And the leaders of the pack are so dominate on social media and in google searches, that we’d bet at least one of them is on your must-have-mani list.
The Top 2 Nail Trends
Despite the reign of the short nail last year, long nails have emerged as the most popular trend, gaining 11,287,446 combined views and posts across TikTok and Instagram. And as for design, the timeless French manicure continues to dominate, with 9,406,341 combined views and posts showing off this iconic style.
“French nails also rank as the most popular nail trend in the United States,” Fresha explains, “with an average monthly search volume of 205,703, according to Google.”
And the combined look?
We’re talking one of the most versatile and elegant styles. Perfect for wedding season and for going from the boardroom to the beach, making it one of the most iconic duos to ever grace the manicure.
The Top Ten Nail Trends
Long nails may be reasserting dominance, but short nails are still wildly popular across social media. Embracing minimalism and functionality, short nails have reached 6,338,707 combined social media views. Shape is proving to be the most important factor for nail trends in 2024. Fifth place goes to almond nails with 4,182,041 combined views and posts on Instagram and TikTok. Rounding out the shape-focused nail trends, square nails garnered 3,118,309 combined Instagram and TikTok views and posts.
But don’t worry, design hasn’t been forgotten.
The future is now with shimmering chrome nails, which have a total of 2,750,114 social media views and posts. If you’re not feeling shiny, the polar opposite, botanical green nails, aren’t far behind with 1,736,528 combined views and posts.
Stronger than a typical gel polish, BIAB (Builder In A Bottle) nails have amassed 1,578,756 combined views and posts. When it comes to tried-and-true colors, pastel nails have gained 955,785 combined views and posts, a perfect way to transition from spring to summer. Finishing out the top ten nail trends of 2024, 3D nails have amassed 835,654 combined views and posts.
“It’s clear that nail art isn’t just a trend—it’s a vibrant form of self-expression that continues to push boundaries and inspire creativity,” says a spokesperson for Fresha. “As we analyze the data, we see how each trend reflects the dynamic tastes and preferences of beauty enthusiasts worldwide. From classic French manicures to daring 3D nail art, the nail industry is a testament to the endless possibilities for personal style. We hope to empower all to explore new trends and express themselves through their manicures!”
