Courtesy of J.P. Morgan
As 2024 approaches—a year certain to provide plenty of surprises and disruption—it’s only natural to wonder what the future holds. J.P. Morgan has once again attempted to provide some direction for these frenetic times through its 18th-annual curation of books and experiences known as the NextList.
The New York City-based, multinational financial services firm released its i NextList2024, a rundown of 11 books and five experiences, plus an innovation spotlight, all inspired by evolving ideas and perspectives.
“2024 promises leaps and bounds on a scale never experienced before—all powered by innovative technology advances that will change the way we work, live and navigate the world,” says Darin Oduyoye, chief communications officer of J.P. Morgan Asset & Wealth Management.
“From five-star kitchens and high fashion runways to school classrooms and closer to home, the year ahead will spark new ways of connecting and communicating in ways none of us can begin to imagine today. NextList2024 offers a peek inside what’s to come.”
Stella McCartney
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The selected books–which “span the gamut of genres and the four corners of the world,” according to Oduyoye–range from a gorgeous collection of next-level nature photography and a practical guide to restoring natural environments to inspirational first-person accounts from notable luminaries and globally respected thought leaders. Business owners can learn about the power of reinvention from an esteemed Wall Street Journal reporter, or a new approach to hospitality and customer service from the twentysomething dynamo who turned Eleven Madison Park into New York City’s highest-rated restaurant
“Adding a touch of the unexpected to the familiar is part of a new movement on Broadway in 2024,” says Oduyoye in reference to two of the selected experiences, the theatrical reboots of a pair of starry musicals, Merrily We Roll Along and The Wiz.
Among the other spotlighted experiences: a boundary-pushing, female-led California winery, the world’s first museum dedicated to robots and AI, and a dynamic new home for one of the U.K.’s most progressive artistic institutions.
Stella McCartney
is the recipient of this year’s innovation spotlight, which highlights a company focused on investing in the next generation of sustainable businesses through creativity and innovation.
“With sustainability as her driving force, Stella McCartney has shown the world that doing good and designing well are a powerful combination. Stella thinks deeply about the environment and sustainability in every aspect of her business, from product design and sourcing to manufacturing and marketing. She’s an example of what’s possible—and needed—today,” Oduyoye says.
Below are edited descriptions of J.P. Morgan’s NextList2024 selections:
Books for the coming year:
Hidden Potential: The Science of Achieving Greater Things, by Adam Grant. Weaving together groundbreaking evidence, unexpected insights and storytelling that takes us from the boardroom to the Olympics, celebrated Wharton organizational psychologist Adam Grant offers an illuminating framework for how we can elevate ourselves and others to new heights.
The Worlds I See: Curiosity, Exploration, and Discovery at the Dawn of AI, by Dr. Fei-Fei Li. As the creator of ImageNet—a key catalyst of modern artificial intelligence—scientist Dr.
Fei-Fei Li
shares her coming-of-age story as an immigrant who found her calling at the center of the AI revolution.
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, by Will Guidara. Restaurateur
Will Guidara,
who was only 26 when he took the helm of New York City’s celebrated Eleven Madison Park, makes the case that all businesses can be hospitality companies when they deliver their products in a first-class way.
The Luxury Collection: Extraordinary Celebrations, by Elise Taylor. For the eighth volume in Assouline Publishing’s elegant Luxury Collection series, Vogue’s Elise Taylor and a coterie of global tastemakers offer an intimate look into incredible destinations and local cultures.
Big Bets: How Large-Scale Change Really Happens, by Rajiv Shah. As president of the Rockefeller Foundation, Shah shares his “big bets” philosophy—the bold idea that seeking to solve the stickiest problems directly, rather than making incremental improvements, can draw in powerful partners to achieve transformational change.
Vitamin C+: Collage in Contemporary Art, by Phaidon Editors. A fresh explosion of dynamic and experimental artists has evolved the art form over the past decade; Vitamin C+ serves as a who’s who of the most exciting names working in the medium.
Courtesy of J.P. Morgan
Next!: The Power of Reinvention in Life and Work, by Joanne Lipman. Wall Street Journal reporter Lipman breaks down the art of the pivot, synthesizing hundreds of interviews and the latest scientific research to reveal how and why successful businesses and leaders are able to make meaningful transformations.
Dream Businesses: Live and Work on Your Own Terms, by gestalten and Courier Media. By featuring a diverse range of global innovators and the lessons they learned along the way, this photo-focused book introduces the next generation that is changing the face of entrepreneurship.
The Book of Wilding: A Practical Guide to Rewilding Big and Small, by Isabella Tree and Charlie Burrell. Evolving from the authors’ pioneering mission to help rewild Britain, Europe, and the rest of the world, this handbook offers practical solutions for helping nature bounce back through restoring unprofitable farms, landed estates, gardens and ponds, urban parks, and more.
Think You’ll Be Happy: Moving Through Grief with Grit, Grace, and Gratitude, by Nicole Avant. Diplomat and filmmaker Avant—the daughter of an entertainment mogul and a legendary philanthropist—courageously turns her pain into purpose as she recounts the tragic loss of her mother in a fatal December 2021 shooting.
National Geographic Invisible Wonders: Photographs of the Hidden World by Anand Varma. Explore the hidden wonders of Earth through the eyes of the acclaimed scientist-photographer, whose work explores how cutting-edge practices in size, light and focus can reveal dazzling new things about our planet, from the microscopic to the cosmic.
Global Experiences:
Seoul, South Korea | The Robot and AI Museum. With an aim to inspire the next generation of computer programmers and technology enthusiasts, this first of its kind facility offers four floors showcasing the full range these emerging technologies have to offer.
New York, NY | Merrily We Roll Along. Stephen Sondheim’s classic musical set in the showbiz world of the 1950s to 1970s returns to the stage with its Broadway revival. Starring Harry Potter’s Daniel Radcliffe and Spring Awakening’s Jonathan Groff, Merrily tells a moving story about life and the meaningful friendships we encounter along the way.
Napa Valley, CA | Rarecat Wines. The vision of owner and director Sharon Kazan Harris—a Californian who discovered her love of wine while studying abroad in France’s Bordeaux region—this Napa-based boutique winery uniquely blends Old World and New World techniques to achieve a rare elegance. Passionate about women’s wealth and empowerment, Kazan is focused on connecting and uplifting women across the industry through networking and education.
Manchester, England | Factory International. Factory International—producers of extraordinary art and performances from world-renowned figures such as Yayoi Kusama—has moved into its new home at Aviva Studios, a landmark cultural space offering development programs for emerging artists, training for aspiring technicians and producers, and learning programs to inspire creativity in all ages.
New York, NY | The Wiz. Starring Deborah Cox and Wayne Brady, the 1975 Tony Award–winning musical returns to the Broadway stage for the first time in more than 40 years. An all-star creative team, including the director of The Notebook and the choreographer of Beyonce’s “Single Ladies,” are crafting the next iteration of the beloved musical, which changed the face of theater with its groundbreaking reinvention of The Wizard of Oz.
Innovation Spotlight:
London, UK | Stella McCartney. Since founding her eponymous luxury fashion brand in 2001, McCartney has pushed the boundaries of sustainability, pioneering leather alternatives and other cruelty-free materials, and partnering with startups to develop 100% recycled and recyclable fabrics. As a proponent of new products that address today’s sustainability challenges, the award-winning designer continues to raise the bar for how companies can engage the next generation.
