BuzzFeed Shopping editor Melanie Aman says, “I went from very dark brown/almost black Asian hair to platinum blonde, a color I’ve maintained for more than four years. I truly believe the only reason I still have hair on my head is because 1. my colorist is amazing and 2. Olaplex. Despite having pretty strong hair, I remember globs of it breaking off in the shower right after I bleached my mane. In a panic, I bought a bottle of Olaplex and my hair has been thanking me ever since. I hate how expensive a single small bottle is, but I truly can’t be without this. It’s reduced breakage and brittleness, minimized frizziness, and just generally helped my hair look healthy.”
Promising reviews: “This product has really changed my hair. I have curly and frizzy hair, which was dry and lifeless. Now thanks to this, it has actually become soft and manageable and looks healthy!” —Oneza
“I don’t have color in my hair, but wanted to try this product since it’s had rave reviews for bringing damaged hair back to life. I love! My hair is curly type 3c/4a and it needs a lot of moisture. I put this mask on and left it on for a few hours (after applying 10min of heat) while I ran errands. My hair was super silky and coily right after, and it absorb my styling products much better. Will definitely be adding this to my routine.” —Aces8
