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The time has come to save big on some of the boldest names in beauty, and you can bet your bottom dollar I’ve been taking a fine-tooth comb to Target’s long-awaited 21 Days of Beauty savings event, where best-selling makeup and skincare is currently 50 percent off. I can tell you this: the options are good. Really good. In fact, today’s lineup of discounts involves Juice Beauty Stem Cellular CC Cream SPF 30, an anti-aging tinted moisturizer beloved by celebs like Kate Hudson.
Target’s 21 Days of Beauty event is kind of like a flash sale in that different products are discounted each day, and the glam-stravaganza goes from now through Saturday, September 16. But they must have saved the best for the last, because this final weekend also includes a top-rated under eye concealer by IT Cosmetics — the cult-status brand beloved by stars like Jessica Alba. Also on deck this weekend are cosmetic heroes by Smashbox, Benefit, Mac and other brands from Target’s Ulta Beauty line.
Remember, each 50 percent-off deal from Target’s 21 Days of Beauty is available for one day only, and the featured items are switched up daily. You might even catch some online-only discounts during this sale, and purchases of Ulta beauty products count toward your Target Circle and Ultimate Rewards programs. I’ve hand-picked six of the sweetest deals from the sale. If your face lights up when you spot these savings, just wait till you see what the beauty products themselves can do.
Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Target is a SheKnows sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
On Sale: September 14
Juice Beauty Stem Cellular CC Cream SPF 30
If you haven’t gotten a CC cream into your skincare routine yet, start with Juice Beauty Stem Cellular CC Cream, a clean, plant-based formula that uses mineral SPF 30 to also act as a sunscreen. CC stands for color-correcting, so this tinted moisturizer acts as a lightweight concealer, too, balancing out your skin’s tone while keeping it hydrated and reducing the look of fine lines and wrinkles. Kate Hudson has said she’s “vigilant about sun protection” and uses Juice Beauty Stem Cellular CC Cream SPF 30 to protect her A-list complexion.
$19.75 $39.50 50% Off
Smashbox Halo Color Tint Blush
I gave powder blush the boot a year ago and never looked back, because cream tints are just superior in my humble opinion. Smashbox Halo Color Tint Blush is a great example of that. Just swipe a bit along your cheekbone or to the apples or hollows of your cheeks, whichever you prefer, and enjoy a rosy or peachy glow that doesn’t cake flake. The vegan, blendable blush goes on creamy thanks to Sunflower, Jojoba, and Apricot Oils and settles into a matte finish.
$14 $28 50% Off
On Sale: September 15
IT Cosmetics Bye Bye Under Eye Light Buff Concealer
The brand that celebrity makeup artists and stars like Gemma Chan flip for is half price at Target 21 Days of Beauty sale — well, at least its popular Bye Bye Under Eye Light Buff Concealer is. Available in more than a dozen skin tones, the concealer specializes in smooth application that won’t reveal fine lines and wrinkles. In fact, its proprietary Expression Proof™ Technology, plus includes skincare superstars like collagen and hyaluronic acid and a slew of skin-fortifying vitamins and minerals.
$14.50 $29 50% Off
Benefit Cosmetics BADgal BANG! Volumizing Mascara
Ditch the lash extensions — this tube of smudge-proof, water-resistant, volumizing mascara is about to make your eyes pop in a major way (that washes off). Benefit Cosmetics BADgal BANG! Volumizing Mascara also lengthens and lifts thanks to lightweight “aero-particles” that keep your lashes from drooping. What will they think of next? Even it’s wand is designed to be flexible enough for you to work your magic from root to tip.
$7.50 $15 50% Off
On Sale: September 16
MAC Glow Play Blush
Another glossy tool in your beauty arsenal should be this MAC Glow Play Blush, a deliciously creamy, sheer and buildable blush that’s so ultra-smooth it’s almost like a moisturizer. Pop this little tub in your purse and stay peachy wherever you go. “One container lasted me forever,” wrote a shopper. “I would recommend this to anyone. I also have acne prone/acne scarring and it has not affected or made me break out!”
$16.50 $33 50% Off
Morphe 35O Supernatural Glow Artistry Palette
Replace your entire eyeshadow collection in one fill soup with this giant Morphe 35O Supernatural Glow Artistry Palette packed with 35 matte and glittery that run the gamut of every warm neutral you can think of. The bold, blendable shades were made to glide on smooth and make your peepers pop. Put a lid on it! Every color you need for day and night looks is all right here and 50 percent off.
$14 $28 50% Off