Laura Geller Beauty, the makeup brand known for celebrating beauty for women over 40, has launched a limited-edition makeup capsule collection in collaboration with Wheel of Fortune and its co-host, Vanna White.
Vanna White stars as the face of the exclusive makeup collection which includes beauty essentials designed “to make fans look and feel like a million bucks” by delivering glamorous, long-lasting looks, with a natural finish.
The Laura Geller Beauty x Wheel of Fortune Collection was created by Laura Geller herself. The collection’s products bring game show’s iconic elements including the vibrant Wheel, the million-dollar wedge and the puzzle board to life.
Campaign Starring Vanna White
To celebrate the launch of the collection, Laura Geller Beauty has released a short film that showcases Vanna White on the set of Wheel of Fortune, where she shares how this collection brings the magic of makeup to life for all to enjoy.
“Once I tried Laura Geller’s products, I was hooked,” says White. “On the show, I’m fairly made up, but in my daily life, I go for a more natural look. Laura Geller Beauty makeup is great for both. I decided to work with Laura Geller for my first-ever beauty campaign because I love how the brand celebrates women over 40 and makes products that look great on all skin types. I’m really looking forward to sharing this line with our fans!”
“We were so excited to team up with Wheel of Fortune and Vanna to bring this collection to life,” adds Geller. “We did customer research, and it came up that our customers were fans of the show – so it made sense that their viewers might like our makeup! We are constantly listening to our customers and looking to provide them with products that make beauty fun. This exclusive collaboration with Wheel of Fortune accomplishes exactly that and more. We also loved that Vanna is a vibrant reflection of the show. She’s a walking embodiment of the message that we don’t disappear after 40 and in fact, are more beautiful than ever which is what Laura Geller Beauty is all about.”
“Laura Geller was the obvious choice to collaborate with on our first foray in the world of cosmetics,” said Sally Umsted, VP Consumer Products and Licensing for Sony Pictures Television. “Their team has been incredibly creative and thoughtful in incorporating Wheel of Fortune’s beloved game elements into the design of their new line and we’re sure consumers will love using these products when they debut.”
The Products
Using the same best-selling formulas from Laura Geller’s top-rated products, the collection is curated to build makeup looks for any special occasion as well as everyday use. The products in the collection include:
- Spackle Skin Perfecting Primer: Million Bucks: Laura Geller Beauty’s Spackle is an ideal lightweight base for long-lasting makeup, minimizing the look of pores and fine lines. It’s enriched with antioxidants to help soothe and brighten complexion, while potent moisturizers soften and help boost collagen production.
- Face The Wheel Blush Palette: Includes five long-lasting blushes for a glam night out or natural everyday face. Each shade blends beautifully on skin and creates a lifted flush. Can be worn individually or mixed together for a customized look.
- Prizewinning Eyeshadow Palette: Inspired by the world-famous puzzle board, this eyeshadow palette includes 12 luxurious and blendable shadow shades, all in a mix of matte and shimmer finishes for an ideal eye look.
- Dual-Ended Blush + Eyeshadow Precision Brush: A dual-ended tool, this brush includes an angled brush on one side for face application, lifting, and sculpting, and a smaller tapered brush for precision application and shading on lids.
- Modern Classic Cream Lipstick: Big Money Red: A luxurious cream lipstick that delivers intense color and soothing moisture in a single stroke. This lipstick is infused with nourishing Vitamin E to help lips stay smooth and hydrated in the perfect shade of red.
- Kajal Longwear Eyeliner: Glitz & Glam: With a long-wearing formula that hydrates and conditions lids with Vitamin E, this eyeliner also has caffeine that helps reduce puffiness in the eye area. There’s even a built-in sharpener on one end for a perfect point.
Available today, the Laura Geller Beauty x Wheel of Fortune Collection can be purchased on Laura Geller’s website for a limited time only.
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