In an exciting new collaboration, Lenskart has teamed up with multi-platinum Indian rapper DIVINE to unveil their latest offering, the ‘Hip Hop Collection’. This dynamic partnership blends the worlds of fashion and music, celebrating the audacious spirit of hip-hop culture while introducing a fresh approach to eyewear.
The ‘Hip Hop Collection’ is a vibrant, bold range that reflects the rebellious and expressive nature of the hip-hop movement. Designed to serve as more than just eyewear, this line is a statement of attitude, ambition, and authenticity, capturing the fearless essence of hip-hop and translating it into style. Featuring 26 unique designs, the collection incorporates sleek high-shine finishes, bold cut-out frames, and dual-toned temples, ensuring that each piece stands out.
Ramneek Khurana, Co-Founder, Lenskart shared, “At Lenskart, we believe in creating eyewear that not only enhances vision but also serves as a medium of self-expression. The Hip Hop Collection is a testament to our commitment to innovation and style. With DIVINE as the face of this collection, we are thrilled to bring a flavor of hip-hop culture to our customers, empowering them to be bold and authentic in their choices.”
DIVINE stated, “Hip hop is a way of life, a mindset, a form of expression. This collection captures the essence of a culture and movement I’m very passionate about, allowing individuals to make a statement and embrace their individuality. I’m excited to collaborate with Lenskart and can’t wait for everyone to experience the magic of this Hip Hop Collection.”
The collaboration marks a significant milestone for both Lenskart and DIVINE, with the collection being designed for durability and individuality. Using lightweight TR90 and stainless steel materials, the eyewear ensures comfort while offering a bold aesthetic. This new line is a reflection of Lenskart’s commitment to producing eyewear that is both fashionable and functional.
Since its launch in 2010, Lenskart has transformed the eyewear industry by offering cutting-edge designs and innovative products. With over 1,500 stores across India and a strong online presence, the brand has empowered millions to see fashion through a fresh lens. The ‘Hip Hop Collection’ is the latest in a series of offerings that showcase Lenskart’s dedication to merging high fashion with everyday functionality.
This partnership with DIVINE underscores Lenskart’s ability to stay ahead of trends while creating products that resonate with today’s consumers. Through this collaboration, Lenskart and DIVINE are bringing the bold energy of hip-hop to eyewear, encouraging customers to embrace their individuality and make a statement with their style.
