Heritage Brand, a luxury handbag brand known for its handcrafted products, has unveiled its latest creation—The Fyra bag. This crossbody sling-style handbag, handcrafted in the brand’s Oregon headquarters, caters to the demand for luxury hands-free bags. Founder and Lead Designer, Jessica Crouch, describes The Fyra bag as a blend of convenience-driven sling styles with Western flair.
The Fyra bag made its debut at the Cowboy Channel Cowboy Christmas during the Wrangler National Finals Rodeo and quickly gained attention, being spotted by influencers and celebrities within a week. The Fyra bas is also described “as a style that is strikingly different from designs that the brand has created in the past.”
Heritage Brand, in the industry since 2002, is renowned for crafting luxury leather items with a western essence, using materials primarily sourced from Italy.
Image Credit: Heritage Brand