As we can see in everyday life, fashion has the power to turn anything into a trend. A striking example of this is the transformation of the ordinary “shopping bags” into true accessories of style and elegance that have now become a desired item for people all over the world.
Originally born around 1940 as large, voluminous and practical open canvas bags without zips with which to carry anything around, they gradually took more and more space in women’s wardrobes, becoming a must that no woman could do without.
Their birth and origin is linked to an everyday action, which is grocery shopping: in fact, it was a supermarket chain that launched the fashion of these spacious and comfortable bags among housewives. Over the years, Tote Bags have been revisited, improved, embellished, made trendy and fashionable and signed by the most renowned Fashion Brands.
As a result, from being a simple shopping accessory, tote bags have become a true icon of style, richness and prestige, with exclusive models and unique pieces, such as the Versace luxury tote bag.
From Shopping Accessory to Luxury Item
As we have already mentioned before, tote bags are famous for their functionality, their timeless style and the fact that the top opens with two handles to be carried on the shoulder.
As we said, it was around the 1940s when “shopping bags” began to become not only a useful item for carrying objects and products, but also a fashionable accessory. They consisted in very basic tote bags, made of fabric or canvas and embellished with embroidery, beads, buttons, etc.
Through the years, however, these models continued to be a part of women’s everyday life, so that by around the 1950s some brands began to create tote bags with increasingly refined and elegant designs and high quality materials.
The fashion for tote bags thus became very popular, both among rich women and housewives, representing an indispensable style icon.
During the 1970s, with the development of the “airport look”, the tote bag abandoned its role of “shopping bag” to become a glamorous “travel bag” that every traveller wanted to have with her and a must-have piece on the travels of stars, first ladies and Hollywood icons.
The definitive consecration as the bag that every woman desires arrived towards the end of the ’80s, with the launch on the market of a more capacious and elegant model, extremely comfortable and at the same time absolutely sophisticated, which is still famous today.
Today, however, with new models produced by famous designers using highly refined materials and at prices with many zeros, the luxury tote bag is synonymous with Italian lifestyle and a symbol of sophisticated elegance, prestige and total exclusivity.
They are a status symbol for VIPs and career executives, a style icon for fashion girls and influencers, and a coveted object for vintage enthusiasts.
Growing Demand on the Market
According to a recent survey conducted by Data Bridge Market Research, the market for luxury handbags will grow strongly, from USD 22.61 billion in 2021 to USD 42.48 billion by 2029.
Under the most sought after models, again according to the data collected by this survey, the Tote Bag model holds the largest share of the global market (36 percent of luxury bags in 2020), while instead the most favoured material in the world turns out to be leather.
We are talking about the most desirable designer bags in the world, which enhance the concept of luxury, inaccessibility and mythmaking and become a recognized expression of a social status, a symbol of a style or era and, at the same time, works of art to be worn or jealously guarded as a relic in one’s wardrobe. No matter which model you decide to go for, luxury tote bags represent every woman’s dream and a guarantee of exclusive beauty and timeless elegance.
This has led luxury tote bags to become IT Bags, which means iconic bags, that are history makers, that will never go out of style and will be on trend even in the future. They are, therefore, true objects to be collected with care and attention.
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