Marketing Daily: Nail Polish AND Hard Seltzer? Weird, Yet Natural Collab

White Claw’s new brand
marketing collaboration lets drinkers match their nails to their favorite flavor.

The leading hard seltzer brand partnered with Nails INC and agency VCCP on a campaign centered around a nail
polish set inspired by White Claw’s variety of flavors. There’s also a “CLAW Saver” tool so …

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